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How to Stay Human While Working From Home

By | Be Clear, Create Value, Motivate Others, Take Risks

Not all employees work from an office. Apparently, starting this week’s BLOG intro with the obvious just feels right for some reason.

Telecommuting, working from home, remote employee, flexible working environment, or whatever you call it, there is a lot of it. Some deem it to be the perk of all perks. Others deem it to be a dreadful prison within your home of social isolation and a perpetuation of not showering.

You can find endless articles about the pros and cons. My personal opinion is that it can be a super good fit from some, and not so much for others. It is NOT for everyone. This week’s Telltale Ten post is from Jennifer Holland, a successful salesperson who works for SoapBoxSample’s parent company, Interviewing Service of America, ISA. She works remotely from her home in New York. She offers some great tips for those who work from home, or those who are considering it.

“You. Are. So. Lucky.”

I hear it at least once a week.  And yes, I am.  I’m one of the over 3 million Americans working from home.  While I must admit, it’s a good gig if you can get it, it does come with its own set of drawbacks.

When I started working remotely over ten years ago, I looked to my friends who’d been working from home for advice.  How did they manage their time, what did their typical day look like, how did they not go insane with all of the alone time?  The answers were varied but there was always a common thread in their responses.

Have an Office with a Door

Working from home can go one of two ways.  If you’re not disciplined, this situation isn’t for you.  People who are easily distracted, need someone checking over their shoulder and don’t like their job in general aren’t a great fit for remote employment.  The other side of that coin is you work All. Of. The. Time.  You’re working from your home, a place where you spend the bulk of your time.  So in essence, you’re always at the office.  I often find myself at my desk at 11 pm, checking email, working on bids, etc.  I start by walking through the house, picking up the backpacks, turning off the lights, checking the kids in their beds.  I end up walking into my office and working for two hours.

You need to work on maintaining an actual life outside of your home office.  I needed to make sure I had an office in my home with a door.  Somewhere I can walk into in the morning, and walk out of at night.  And close the door.  It’s not foolproof, and I’ve been known to bust out a proposal from my laptop in bed, but it helps to have an actual space in your home dedicated to your work.

Leave Your House

I have this trick that I do every morning.  I wake up, take a shower, get dressed and leave my house.  I know that sounds like I’m negating one of the main benefits of working from home.  You don’t HAVE to leave!  But I NEED to leave.  I get coffee, and come back to my office. It’s as if I’m arriving to work every day and not just Groundhog Day’ing my life away.  I also work from a coffee shop a few times a week, for a couple of hours a day.  A change of scenery is key for me.  It keeps me focused and sane.

One of the main struggles of working from a home office is the lack of social interaction.  I basically accost my FedEx guy with conversation when he shows up.  All he wants me to do is sign for a package.  All I want to do is talk to a human in person.  It’s become weird.  To ease the strain I’ve created in the relationships with my delivery people, I keep CNN on in the background all day.  I know he’s not really there, but in my mind Wolf Blitzer is in the office next door.  It’s nice.

Get Dressed

No.  I do not work in my pajamas.  I may work in leggings and a hoodie, but I do get dressed.  Every Day.  I throw my hair in a bun and rarely wear make up on work days (keeping it real here), but I wear actual clothes.  I think waking up and walking into a home office is a slippery slope.  One day you’re working from home, the next thing you know you’re that person on your street that no one has ever seen leave the house.  Clothes make you feel human.  Even if your kid tells you that you dress like a gym teacher.

I had a friend who worked from home and would put on a suit when she had an important conference call.  It made her feel more prepared and professional.  I do not do that.  All I can say is thank God most of my meetings are not video calls.

All in all, not too bad.  Right?  And trust me, I am NOT complaining.  I mean, my morning commute is about 10 seconds.  I only have to wear heels when I’m visiting a client or prospect out of the office (after 14 years of working in an actual office wearing very high heels, my feet are grateful for this benefit).  I’m not dealing with the office drama that exists in every office in every company.  My break room is my kitchen or Starbucks, so no drama there.

But I do have one complaint.  The ‘cookies in the break room’ email.  For some reason cookies don’t magically appear in my kitchen when there are cookies, cannolis, bagels, etc. in the break room.  I’m looking at you, Francine.

Minus May Recap

By | Create Value, Inspire Ideas, Motivate Others

Trying to accomplish a goal? Your failure or success could come down to one important factor — accountability.

At SoapBox, goal setting is not just a part of individual performance reviews, but also a part of SoapBox team building.  And when you can pitch to the group with a cool name like Minus May, it seems fun. Setting personal goals within a team environment helps to:

  • Create a supportive work environment
  • Build a culture that values self-improvement
  • Provide accountability
  • Encourage non-work related conversation and check-ins
  • Increase the likelihood of achieving the goal (although based on the results we failed at this miserably)

It also puts people on blast knowing they have to publicly admit if they break their pledge (on this very public forum followed by dozens of readers called Telltale Ten) – it can make the difference between saying f**k it, or following through.

At the beginning of last month, we challenged the staff to come up with one thing that they would like to eliminate in order to improve their lives. We proposed the opposite of a “to do“ list that people generally default to when they want to accomplish something.

Spoiler: no one had a perfect Minus May. Some came close, a few made some slight progress. One forgot what was happening and one doesn’t understand A,B,C grading systems. You can read everyone’s recap below.

Nicole, Sales and Marketing Administrative Assistant
Goal: To save money
Minus: Her daily trips to Starbucks

Grade: A- 

While I have eliminated Starbucks before, the difference this time was the temptation factor that would still linger when I would make a Starbucks run for someone else. You either love Starbucks or you hate it…at least for most people I know. I breathe Starbucks, have more cups than needed, and always seem to make friends with a barista in various locations. The challenge itself wasn’t hard, I saved about $3.95 a day. Sometimes I would have more than one Starbucks a day, so I saved between $150 and $200 bucks for the entire month. I had moments of withdrawal, one moment where I went and did a Starbucks run for a few others, ordered one for myself and drank it there before coming back to the office. That was about it. I did notice cutting all the sugar from my coffee has slimmed me down, so I can’t complain at all. Now that I am able to have it again, I will slowly start to indulge in it. I don’t see myself going overboard because I like the idea of having a flatter stomach. Supplementing Starbucks for other brands or energy drinks will never become a full-time habit, I am committed to Starbucks forever!!

Melissa, Recruitment Specialist
Goal: To have a more positive outlook
Minus: Complaining

Grade: B-

For Minus May my goal was to stop complaining. I realized recently that I have a habit of holding on to negative thoughts, which sometimes can cloud my outlook on life. While I did not have a perfect Minus May, overall I am proud of myself for the progress that I made. Several times I was able to catch myself before I started to complain, and I was able to refocus my thoughts to look at the bright side of a situation. Even though Minus May is now over, I plan to continue to stop negative thoughts in their tracks and turn them around before they take over my mood.

Kevin, Online Panel Support
Goal: To reduce his cholesterol
Minus: Eating fast food

Grade: B

I avoided fast food, but then bought more processed food from the store. I learned that restaurant vegetarian options can’t compete with their steaks. If I was going to try it again I would limit myself to fewer cheat days.

Cynthia, Manager of Community Experience
Goal: To live a longer, healthier life
Minus: Smoking cigarettes

Grade: F

I would give myself an F, since I did take a puff from a cigarette twice during the last week of the month. The challenge was to give it up, and I did not give it up completely. During the month of May, I had several stressful personal issues come up, as well as additional work stress which made me crave cigarettes. Typically, I smoke more when I am stressed. Before Minus May I was smoking about half a pack a day and to go from that to two puffs in the last 31 days is pretty good in my book. I think I did better than expected. I did snack more, but I was prepared for that. Overall, I am extremely happy with the results and will continue my Minus May pledge into June.

Note from Jax to Cynthia (let’s see if she reads the BLOG): I am proud of you and the standards you have set. I am also proud you took way less puffs of cancer. If you keep it up for June, I will match the money you saved. Extra incentive when those two puffs seem so tempting.

Adolfo, Senior Project Manager
Goal: To save money
Minus: Drinking alcohol

Grade: C

To be honest, I forgot and didn’t really try. I did, however, limit my alcohol consumption, which helped with the goal of saving money. If I were to try it again, I would actually try next time. But I would hope there would be some sort of support system/reminders. I truly forgot we were doing this for May.

Kalean, Bids and Feasibility Associate
Goal: To be more productive at work
Minus: Hitting the snooze button

Grade: F

LOL, I did so horribly. My plan was to ease myself into this challenge. Normally I hit snooze around four times in the morning and my plan was lower that amount by one each day until my body was conditioned to waking up after the first alarm. I was able to take a longer a shower and didn’t feel rushed the first day, but the next morning I went right back to my habits and snoozed until I absolutely HAD to get up. I kind of found a new way to circumvent not being so rushed in the morning though. Now that I have colored hair I need to take more care of it than I used to so I started to shower at night so I’d have more time to focus on it being maintained properly. As a result, my mornings became less hectic and I came to work five to ten minutes earlier than normal each day this week. In essence, my laziness and apathy towards waking in up the morning couldn’t be fixed, but my vanity is what really helped my production at work.

Michaela, Bids and Feasibility Associate
Goal: Saving time and money
Minus: Shopping and buying unnecessary things

Grade: B

I was really determined to stick with my Minus May resolution – and it worked! I was able to hold on to more of my paycheck by not spending money and appreciating the things I already own. I had a couple of “splurges” here and there due to my vacation at the end of May, but all in all I give myself a solid B. I’d like to make this a long-term habit for the future and I think Minus May was a good practice run to test my determination!

Adriana, Director of Marketing
Goal: To lose weight
Minus: Snacking at night

Grade: C

I went into the month of May with the best intentions, to stop snacking at night for SoapBox’s Minus May challenge. I thought it would be easy. I pictured a thinner, happier me going into June and a bed with no crumbs in it. Turns out it was harder than I thought. Old habits are hard to break, especially habits involving delicious, salty snacks. (That’s my weakness.) I broke down more than once. Ok, like six times. But on the plus side, I ended up snacking less than I would have if I hadn’t made my Minus May pledge. Next time I set a similar goal for myself I will do a little more prep work, by planning out what I’m going to eat for the whole day, so I’m not starving at ten p.m. Pursuing a healthy lifestyle is a lifelong journey, and even though I didn’t have a perfect month, I may be a step or two closer to meeting my long term goal.

Myself, Lunatic, COO, Mom Blogger
Goal: Sleep a minimum of eight hours per night
Minus: Cell phone after eleven p.m.

Grade: B

I did stay committed to sleeping eight hours a night for the most part. I think all but a few nights, I got that eight hours. Sometimes even more. But, it was not really a result of keeping my minus commitment. Most weekend nights for example, I was up way past eleven. But I also was super aware of the eight-hour goal, so I would make up for it by sleeping in.

If I were going to try this again with the “off the phone by eleven” as the driver for eight hours of sleep, I would not watch any binge-worthy Amazon, Netflix or Showtime shows that lead to “just one more” or “just the first 15 minutes of the next one”. There were a few weeknights where I just couldn’t resist that “next episode” button and couldn’t just sleep in to make up for it seeing as I have a job here at SoapBox. Or maybe I could just start watching earlier…I usually watch only one hour per day starting at ten. Perhaps I should eliminate family dinners and watch more binge-worthy shows instead. That could work…

Gamers Under the Microscope

By | Create Value, Invoke Passion, Motivate Others

You’ve heard of student exchange programs, but what about a blogger exchange? Turns out the Market Research industry is full of interesting people with interesting things to say…

My friends at Research For Good not only write a bookmark-worthy blog, they also make a donation for every survey completed to end global hunger. So definitely check them out.

This piece by Ashley McAllister looks at the “Gamer” audience and how people who meet the technical definition of a “Gamer” (one who plays video games) are still reluctant to self-identify as a “Gamer.” As researchers, our job is to connect with (and understand) all types of audiences, and this is a great explanation of the cultural reasons why people are hesitant to claim themselves to be part of a group.

Gamers Under the Microscope

By Ashley McAllister

The definition of a gamer is something that has long been under the proverbial microscope. It’s a label that carries a bit of stigma so we asked a few colleagues what sort of persona comes to mind when they hear the word “Gamers”. Most of them said the same thing (nerd). The comments we received were not an anomaly, here are two articles which talk about the gamer stereotype.

Both of the articles above examine the way that the traditional idea of a gamer is one of the past. Case in point, in a recent study completed by Pew Research they found that around half of America play video games, but only 10% identify as a gamer. So why is there still such a big drop off of people who openly identify as gamers?

A study printed in the Journal of Computer-Mediated Communication suggests that today’s reluctance to identify as a gamer is down to game players feeling they still don’t meet the cultural and social predeterminations that have been sets. These include:

  • Playing certain types of games/owning a certain console
  • Spending certain amount of hours playing a week
  • Socialising about your gaming hobby

As Market Researchers we need to understand who our gamers are to be sure we don’t isolate all those who play games. For us, our definition of a gamer evolves as the industry grows – or as JCMC’s study puts it: “[the] gamer identity is for a significant part dependent on how being a gamer is socially constructed in a cultural context.”

So who is today’s gamer? We’re here to help you find out.

In our ALL NEW Gamers info sheet we’ve highlighted some statistics from our sample looking at who is really playing Console/PC/Handheld games.

This article was originally posted on the Research For Good blog.

DO’s and DON’Ts of Public Speaking

By | Be Genuine, Create Value, Have Fun, Inspire Ideas

Let’s talk about “glossophobia”. What’s that? You don’t know what “glossophobia” means? Surprisingly, you could actually be suffering from it, and not even know the “official” name. It’s the medical term for stage fright, and a large percentage of Americans are affected by it — 28.4%.

Here’s the bad news. At some point in most people’s lives, they end up needing to present, speak in public, or otherwise put themselves on display. It can be awkward. I totally get why people hate it.

Here’s the good news. You can get better at it. You may even start to like it. The main thing is to keep it simple. Start practicing one or two things at a time, starting with these basic tips:

 

DO — Make eye contact with your audience.

DON’T — Stare like a serial killer.

 

DO — Show enthusiasm for the topic.

DON’T — Come off as so fanatical that your audience believes they are being recruited to join a cult.

 

DO — Establish your expertise.

DON’T — Announce that you know more about the topic than anyone who ever lived. Ever.

 

DO — Speak slowly so that the audience can understand you.

DON’T — Speak so slowly that your audience can’t follow your sentences because your pauses are so long.

 

DO — Avoid reading word for word from a script.

DON’T — Decide to wing it and forget everything you were going to say.

 

DO — Try to relax before the start of your talk.

DON’T — Knock back a few cocktails and go onstage drunk.

 

DO – Wear something you feel comfortable in.

DON’T – Wear your pajamas or sweats.

 

DO — Speak from the heart.

DON’T — Reveal overly personal information, like the time you peed your pants in 5th grade.

 

Have any public speaking tips of your own to share? Tweet me @jax_rosales

 

Not All People Suck

By | Be Genuine, Create Value, Invoke Passion

MySoapBox Members Have Heart

In my first few weeks at ISA (before SoapBoxSample had even launched), I spent a lot of time in this small, somewhat dark office by myself trying to figure out what the heck I had gotten myself into. Launching an Online Research company from the ground up was complex.

The first week or so, I was in a panic. I wasn’t sure where to start or what to do first. There were a million things I needed to do, and had figured one of those out (after figuring out where to park my car and go to the restroom of course). I knew I wanted to create a company that fostered relationships.  One with a great culture that extended out to our clients AND our respondents.

The Telltale Ten and The Five Respondent Promises were pretty much the first thing that was” decided” on. The MySoapBox respondent promises are:

  • Your Choice
  • Your Rewards
  • Your Decisions
  • Your Impact
  • Your SoapBox

We are SUPER serious about fulfilling these promises to our members. We decided it would be super cool to have the MySoapBox panel members, submit the charity of their choice they would like us to donate to. We publish the names of three charities each month to the members, then throughout the month every single member can vote for the charity they want to receive the donation. The charity with the most votes, gets the check.

I love the members’ stories about why they are passionate around their chosen cause when submitting for consideration. I love the excitement when their charity gets picked. I love the letters the charities send us when they receive the donation. I love that people want to give back and this is a way for us to help them do so. I also love that this one small act, actually fulfills all five of our respondent promises.

There is a side benefit too. We find out what our panelists’ interests are and learn about causes we might not otherwise have known about. It helps us build a personal connection with our members. It helps build mutual trust and respect. I love that stuff.

Curious the types of charities our members have voted on? Well here is the list of all the winning charities since the launch of the MySoapBoxPanel. (Click the links to learn more.)

2017

The Humane Farming Association

Avery’s Angels Gastroschisis Foundation

American Society for the Prevention of Cruelty to Animals

2016

Children’s Swedish Hospital

Child-Soldiers.org

CARE

Arizona Basset Hound Rescue

DFW Pug Rescue Club

Heading Home

Shaam Relief Foundation

Center for Biological Diversity

National Multiple Sclerosis Society

Epilespsy Foundation

Honor Flight Network

Mitzvah Circle Foundation

2015

Disabled American Veterans

First Book

Jake Koenigsdorf Foundation

Smile Train

Feed the Children

Covenant House

Autism Speaks

Islamic Relief Canada

Adopt Together

Operation Family Fund

United Methodist Committee on Relief

National Fibromyalgia Foundation

2014

Humane Farming Association

Ever After Mustang Rescue

Kidd’s Kidds

Children’s Hope Chest

The American Foundation for Suicide Prevention

Doctors Without Borders

Growl Animal Rescue

Samaritan’s Purse

Crohn’s and Colitis Foundation of America

United Mitochondrial Disease Foundation

National Down Syndrome Society

Juvenile Diabetes Research Foundation

2013

Compassion International

The Humane Society

Free the Slaves

Samaritan’s Purse

World Food Program

Global Rescue for One

Keeper of the Wild

Community Tampa Bay

Women Speak for Themselves

Best Friends Animal Society

American Diabetes Association

The Smile Train

2012

Care to Learn

Wounded Warrior Project

Bags4Kids

 

 

 

Why I Love Infographics

By | Be Genuine, Create Value, Inspire Ideas, Invoke Passion

In the early days of SoapBox, like a lot of startups, we had a tiny marketing budget. By being selective with our dollars and as persistent as cockroaches, (yes, someone called me a cockroach – although not the worst thing I have been called), we managed to carve out a name for ourselves. You can read more about our early marketing efforts here.

Although we’ve grown as a company, I still love behaving like a scrappy, nimble startup (plus, we still don’t have much budget). That’s one of the reasons why I love using infographics as a marketing tool. Yes, and…infographics are:

Identifiable: Infographics help to convey your brand personality— using colors, images, and a quirky design. Visual storytelling leaves a lasting impression on your clients.

Digestable: They provide a large amount of information in easy to consume, bite-sized pieces. Not everyone has time to sit down and read a 10 page white paper? I always mean to, but it often gets pushed aside.

Shareable: They are spreadable – maybe they even go viral. People are always looking for something to spice up their social media pages.

Valuable: The infographic I’m sharing today helps marketers understand how people search for the things they want to buy. And it gives clients an insight into how SoapBox uses data to reveal these insights.

And they just make me happy.

You can download your own copy of the Digital Path to Purchase here.

Amy Poehler — Improv Comic or Sales Guru?

By | Be Genuine, Create Value, Invoke Passion, Motivate Others

Can you guess which one is me?

The Not-So-Obvious Characteristics a Sales Person Should Have

Do you know who you look like? Yes, and 4,000 other people have told me the same thing. I might be as funny as Amy Poehler, I’m definitely not as rich as her. But she’s pretty cool, so I’ll take it. But what does this have to do with sales?

Amy Poehler  began her career doing improv. Any improv fans could tell you about the “Yes, and” tool of improv. The “yes” essentially represents the acceptance of the person’s idea, while the “and” encourages a continual line of thinking. When it comes to assessing sales people, we need to continue the line of thinking, and investigate a little further.

I have probably read like 10 zillion articles on sales with a good percentage of them being about hiring good sales people, identifying good sales people, or how to be a good sales person. You can find lists of successful sales people’s characteristics ad nauseam. I find myself in a constant state of eye rolling, as while I often agree with some of the fundamentals, I always seem to be thinking “sure, but…”, I mean “yes, and…”.

So is there a a lot info out there on what makes a great salesperson great? Yes, and…

Sales people must know the products and services they are selling.

Yes, and….they also need to ask good questions of prospects and clients. Asking clients about their business, about their pain and about their need to solve the problem (and who else cares about it in the organization) allows the sales person to talk to them about the products and services that make the most sense. There is nothing worse than a sales person blabbing on and on about a product or service that is totally irrelevant to the client’s need.

Sales people need to be independent.

Yes, and…. they also need to ask for help and input from others. Despite how successful a sales person is, thought partnership from a colleague or boss can be invaluable and is often overlooked. The least attention typically gets paid to the highest performer which is not always fair. Brainstorming on how to tackle client issues and objective points of view may be just what is needed to close the deal.

Sales people need to be smart.

Yes, and…they need to be likable. People buy from people they like. You can be super smart, know EVERYTHING about your business and your client’s business, but if you aren’t able to get people to like you in short order, you are going to have a hard time.

Sales people need to be aggressive.

Yes, and…they need to be genuine. Often times in sales situations the “seller” forgets they are human – or worse, forgets the prospect is human.

Mind blown? There’s more. Next week I’ll be sharing the other half of my list — the not-so-obvious characteristics a salesperson should have.

Telltale Ten Does Tech

By | Be Clear, Be Honest, Create Value, Inspire Ideas, Invoke Passion

If you read my Telltale Ten regularly, you know that I like to write about a bunch of random things like buying travel accessories at the Dollar Store, or how to assess personality traits. I rarely write about topics specific to the Market Research industry. So you might be surprised to learn that I actually do know a bit about Market Research, the industry as a whole and what we are doing at SoapBox to stay ahead of disruption. The super cool people at Wakoopa (who also seem to know a thing or two) invited me to be interviewed as a part of their blog series called Behavioral Data Barometer. If behavioral data is what gets you excited, definitely check it out. If it is not what gets you excited, read it anyway and maybe you will find yourself excited (or confused – it could go either way).

What made you decide to go into passive metering?

When SoapBox launched at the very end of 2012, it was seemingly the most ridiculous time to enter the “online sample” space. The market was saturated and companies were fighting to sell $2 sample. We saw a unique opportunity to stay focused on the evolution of research, the convergence of technology and the changing behavior of consumers.

Passive metering has actually been around a lot longer than most researchers know. There were some forward-thinking early adopters, and then lots of chatter. Researchers tend to be slow to adopt new technology, but in this case, it was not only the technology (which has since caught up), but also the data. Researchers and marketers have a great appetite for understanding how people behave and make decisions online. Brands want to understand their audiences beyond demographic and attitudinal data; passive tracking data fills this need by showing how consumers move across the digital world with step-by-step interactions. Connecting actual digital behavioral data with demographic/attitudinal data, results in the high-depth, actionable insights clients want.

We recognized the benefit of contributing to the rise, understanding, adoption, shaping of best practices of passive metering. We were lucky to partner with a forward-thinking client who was ready to take risks and experiment, almost immediately following the launch of SoapBox. That experience really propelled us into passive metering and we are continuing to evolve.

How has SoapBoxSample incorporated ‘My Soapbox Meter’ in its panel model? How did it help/change your position as a panel provider?

We have a two-pronged approach. We do a lot of custom recruitment for our clients. They are typically looking for a very specific audience and want to meter them for a designated period of time. Sometimes, they are looking for passive data alone, and other times they want to incorporate methodologies like surveys or diaries. We also recognize clients’ desire for look-back data which was initially the driver for building our existing metering panel. The metering panel also helps with profiling, targeting and a host of other advantages – some of which we are still uncovering.

Where do you see the most valuable use cases of behavioral data?

There are two key areas we focus on with clients. The first is gathering a 360-degree view of the consumer journey. By gathering consumer behavior (as opposed to relying solely on recall) we can see the influence certain types of sites and apps (social media, review sites, coupon sites, etc.) have on the path to purchase. This helps our clients intercept their audiences with the right message at the right time. The second use case we focus on is building digital profiles of our clients’ target audiences. By understanding how certain segments use websites, apps, and search terms our clients can optimize their media spend to reach their target audiences at an improved ROI.

What do you see as the main challenges when dealing with behavioral data?

One of the major challenges about passive metering data is that there is a ton of it and it is totally unstructured. Some of that data is incredibly valuable and relevant to the research objective and some of it isn’t. It takes time, experimentation and the willingness to dive into the unknown to find the connections between seemingly unrelated data points. The idea is to help brands understand their customers by taking millions of tiny details that, when seen as a whole, paint a vivid picture of their customers and their underlying motivations.

Another challenge we deal with regularly, is that most often the clients asking for “metering” data don’t understand the methodology yet and often try to make it fit where it doesn’t, or assume it is the Holy Grail of research data that can answer any and all questions about what people are doing online and on their devices. This is a struggle as there is really no checklist for what metering can/cannot do. Well, there are some checklists on what it can’t do, but the newness, combined with the complexity is a brand new challenge. Clients have to work in partnership with their providers, take risks and be willing to delve into the unknowns to get the magic nugget of information.

How will the growing importance of mobile affect passive measurement?

Opportunities for brands to connect with people, and for people to connect with brands increase as we spend more time on our mobile devices, and we have more devices in our hands. Each item (computer, phone, tablet, wearable) offers researchers another window into people’s online lives. Passive metering is the most effective way to find out what people are doing without disrupting the process, and I believe it will continue to be for the foreseeable future.

How will passive metering influence sampling, data collection and surveying?

I think the research industry is beginning to recognize the value of passive data collection. What remains to be seen is to what extent passive data will replace traditional surveys, how often it will be used in conjunction with traditional surveys, and how data integrations from a variety of sources (survey, transactional, customer, 3rd party, passive) will be leveraged. At SoapBox, we’ve had a lot of success with blending methodologies to create innovative solutions to help answer client’s business questions.

For me, the most unexpected (and potentially disruptive) shift I am seeing is that sample providers, and/or data collection providers in general, are moving away from being order takers of pre-determined research approaches by full service agencies or end users/brands, and now have a seat at the table in designing and contributing to the research approach. It is super exciting to see collaboration from the start of a project to the end.

Is there any advice you would give the market research industry?

My advice would be to stay as lean and nimble as possible. Now is the time to dive in and start even though things aren’t all “figured out” yet. Those who wait and watch, will be passed over. With the coming advances in AI and Machine Learning, the market research industry will certainly be faced with major disruptions — more than we think, and earlier than we expect. We all need to hone our adaptation skills to survive in this business environment. I say learn how to anticipate the ever-changing needs of the industry and be ready to pivot at a moment’s notice.

#DoubleTakeTuesday

By | Create Value, Invoke Passion, Motivate Others | No Comments

Sometimes, as a mentor, you have to repeat yourself.  This #DoubleTakeTuesday, let’s rewind to this time last year when I was talking about mentors, peers, and the 33% rule.

Has anyone ever heard of the 33% rule?

It basically states that 33% of your time should be spent with mentors (people that challenge you), 33% with your peers (those on the same level as you), and 33% with people that you can mentor and guide. The idea was created by Tai Lopez, TED speaker and creator of some famously annoying YouTube videos in which he shows off his incredible wealth. I don’t normally take advice from Lamborghini drivers, but in this case I think Lopez may be on to something.

Market research thought leaders are predicting a sea change for the industry, marked by an increase in research facilitated by new market entrants with the ability to displace some of the more seasoned researchers and techniques.

The marketing department will continue to do more and more research. As DIY platforms become easier to implement and understand – the need for research specialists will decline.Gregg Archibald, Managing Partner, Gen2 Advisors

Rather than bemoan the destruction of research as we know it, we should look at this trend as an opportunity. A glut of newcomers means a larger market. Our industry is growing. Professional researchers are not being replaced but rather have the opportunity to be the mentor, or the learner regardless of how many years of industry experience they may have.

Everyone will get involved in market research and insight development, so we as experts need to ensure we lead the advance and do not get left behind in all the interest and enthusiasm.Denyse Drummond-Dunn, President and Customer Centricity Catalyst, C3Centricity

Technology changes everything. Like many industries, the world of research is constantly being shaken up by developments that continue to lower the barriers to entry. As someone who has grown an online research company from scratch, I can tell you that the most effective forms of entrepreneurship forge a new path while borrowing from the lessons of the past.

Perhaps one of the best “live action” examples of the rule of thirds in MR, happens every year at SampleCon. Last year at SampleCon 2015 I asked a room full of conference attendees how many had not been in the industry 3 years ago, or worked for a company that did not exist 3 years ago. Hands went up, and not just a couple. This year, there are even more new faces sitting alongside some of the most seasoned veterans in our space. Everyone gets a seat at the table.*

The 33% rule teaches us that seasoned players and new entrants alike have an equally important role to play in the growth and health of all careers, companies, and industries. I feel hopeful looking at the future of the research industry. I see an overall acceptance of the need to ask questions and understand deeply, and a growing trend toward using collaboration as a way to get there.

Originally published January 15, 2016 on the Greenbook Blog

*I’ll be giving the Day Two Keynote this year at SampleCon 2017, where I’ll be explaining how anyone can take risks, experiment, drive change a be a disruptor. Read the full agenda here.

Accessories to Make Your Traveling Life Easier — All From the Dollar Store!

By | Be Reasonable, Create Value, Inspire Ideas | One Comment

My awesome outfit I wore for my Dollar Store Theme Party requiring all attire be purchased from the Dollar Store (yes, even the shoes). And the fly swatter in the background.

Traveling is something on a lot of people’s bucket lists — who wouldn’t want to see the world? It’s so glamorous … until it isn’t. From the crowds, to the boredom, to the extra fees, sometimes it can all be pretty unglamorous. Sometimes it’s actually the worst.

Early in my career I was all pumped up about traveling. Now, I’ll try to get anyone to go in my place. For me, it is part of the job and I have found there are definitely ways to improve your traveling experience. And, you don’t have to spend a ton of money on trendy accessories. Here are my Top Ten favorite travel hacks, all using items that can be found at the Dollar Store. I love the Dollar Store. I even throw a themed party at my house where everyone has to arrive in an outfit made from items at the Dollar Store. It was epically awesome. And you know how I love a good deal…

My Top Ten Travel Hacks To Get You Through The Crazy

  1. Fill a Ziploc bag with anti-bacterial wipes to scrub away all the germs floating around. Airports are crowded and planes have very little personal space. Having these at-hand when you travel by air means you can wipe down the seats, the TV, or your neighbor. Even better, you don’t have to worry about what the person who previously occupied your seat was doing during their 5-hour flight.
  2. Make your own variety snack-pack with a plastic craft supply box. I don’t know about you, but I am always hungry. I have been known to spend $100 on airport snacks because I showed up without my usual arsenal of healthy food to munch on. You can pack a variety of goodies in these craft supply boxes. Even better – the small compartment sizes keep portions under control.
  3. Store your flat iron in an oven mitt. Packing in a rush? Instead of waiting for your hair appliance to cool down, just pop it in an oven mitt. Your clothes remain unburned and your lipstick unmelted. And you might just make your flight on time.
  4. Pack your necklace inside of a straw so it doesn’t get tangled up. You carefully picked out your jewelry to go with your outfits. Don’t spend the first 40 minutes of your trip in your hotel room untangling your favorite chain. Just slide the smaller end of the necklace into the top of a straw and leave the bangle poking out of the top.
  5. Keep track of your earrings with a button. I love this tip because it looks cute and makes me smile. Not sure why, but it does. It also prevents you from digging around in your bag to find that missing earring or accidentally leaving a pair of earrings behind on the bedside table. If you see a button laying around in your room, you know you have a pair of earrings to look for.
  6. Buy socks at the Dollar Store to store stuff in. Keep your hairbrush, bottle of ibuprofen (for the headache you will probably get), or shaving gel in Dollar Store socks and then pack them inside of your shoes for space saving. Or those chocolates you brought back from Europe – what? At least I stored them in clean socks before I put them in my shoes.
  7. Keep your headphones and USB cords tangle-free with tiny hair clips. I try to visit the gym regularly on every business trip, so having headphones is a must. (Check out my blog about staying fit when traveling for work.) Tangled-up headphones are just annoying. And don’t rely on the cheap headphones they provide you with in hotel gyms, usually only one of the ear buds actually works. Better to bring your own, and keep them ready-to-use by coiling the cord around your hand and clipping it in place with a small hair clip.
  8. Wrap your shoes in shower caps to separate them from your clothes. The best part about this tip is that if you forget to pack shower caps from the Dollar Store, you can get from from the hotel for free. If you travel with many pairs of shoes (like me, and every other woman in America), you can sometimes score a bunch of free shower caps in the hotel spa.
  9. Store your tablet in a beanie for scratch-free quick access. Your devices stay protected, and you can keep your head warm if the weather is cooler than you expected. Plus, I just look cute in a beanie.
  10. Keep your rolled clothes together with hair-ties or rubber bands. This tip has a dual purpose. 1. The clothes are squeezed together tightly, which gives you more room in your suitcase. (For shoes, obviously) 2. You can color coordinate your rubber bands to organize your outfits. It’s the trifecta of expert traveling — time-saving, space-saving and inexpensive!

Traveling doesn’t have to be a nightmare. A little planning and a quick trip to the Dollar Store can save a lot of time and trouble. If you have any tips of your own to share, tweet me @jax_rosales