Category

Be Genuine

Why Tony the Tiger is My Idol

By | Be Genuine, Create Value, Take Risks

Recently I was asked if I wanted to achieve greatness. At first, I was pretty offended. What a stupid question. Who wouldn’t want to be great? What does that even mean? Do they really think I’d say “no, I want to be average?”

Oh, and by the way, when I think about great, I just picture a Tony the Tiger. You know Tony right? The Frosted Flakes dude? One could argue whether Frosted Flakes are great, but the marketing was certainly pretty great. Are you saying “They’re Greeeat” in your head now? Point made. By the way, Tony the Tiger has been around since 1952. I’d classify him as a great mascot.

Once I got over being offended (I was asked by a person whom I really trust and respect otherwise. I may have just lived the rest of my life being annoyed about the question, aka – never thinking about it again), I realized that is wasn’t so obvious. I found myself reconsidering my resounding “duh, obviously I want to be great”, to “what does that even mean?”

I was taken over by a genuine curiosity to explore what that meant to me. It went from being totally obvious to totally illusive. Oh, aaannnnnd, the question was not just asked as a standalone. There was a series of follow ups after the initial question – I was cautiously hesitant in how I wanted to answer the first part. After all, I wasn’t going to fall into some trap. I have no idea what the trap would be, but that is the natural skeptic in me.

So the questions went like this:

Do you want to achieve greatness?
In what areas do you want to achieve greatness?
Do you know what it takes to achieve greatness?
Are you willing to do what it takes to achieve greatness?
What obstacles are there to achieve greatness?
How to do you overcome these obstacles?

I felt like I was suddenly faced with the fucking prelude to my eventual obituary. Like what the hell?

I am in the middle of trying to manage a P&L, hire people, fire people, run operations, feed my child, make sure homework is done, hire a new Nanny, go to 10,000 doctor appointments, attend physical therapy, make it to a zillion meetings (most of which suck), chill with my husband on occasion, return my friend’s calls/emails, shower periodically and now I have to figure out this greatness thing? I am literally just trying to stay alive.

I spent some time with my google machine typing things like “what is definition of greatness” , “greatness quotes”, “inspiration quotes” and other nonsense before setting out to define my own version of greatness – by the way, the initial question actually said to create your own definition. I just naturally like to go in circles before getting back to the starting point.

I am still very much in the process of this greatness journey and intend to continue to be genuinely curious and humbly open minded along the way. My starting part has been a vision-board-style word dump. Here’s what I came up with:

Greatness
Satisfied
Content
Genuine
Authentic
Kind
Focused
Ambitious
Overcome adversity
Impactful
Nimble
Passion
Simplicity
Elegance
Humble
Teachable
Relentless
Curious
Grateful
Acceptance
Inspire

That’s as far as I’ve gotten. Sometimes the best questions have no tangible answers – they take you on an unexpected journey. So here I am, unexpectedly journeying. If you are up to it, ask yourself the same. I dare you…

 

Digging Deep – Success Happens Outside the Comfort Zone

By | Be Genuine, Invoke Passion, Motivate Others

What do a former roller derby player, a French-trained Sabreur, the President of SoCal Toastmasters and an international marathon runner all have in common? That would be Aaron. To be more specific, it would be SoapBoxSample’s Director of Systems and Programming, Aaron Cole.

The first employee of SoapBox, Aaron is a fashion extraordinaire (who refuses to buy his clothes in America), a recovered hair-dyeing addict, a current tattoo addict, a vegetarian, an artist, a Spartan and a world traveler.

Come to think of it, he may have way too many hobbies to actually be doing any work. Hmmm….

He also has somehow managed to buy the exact right gift for my daughter every single year, from talking storybook dogs, to fuzzy slippers and phone cases, he has an uncanny knack for buying her just the right Christmas gift each and every year. If I didn’t know him so well, I’d think it was creepy. But he likely does all kinds of research as that is just the way he is.

Oh – and he trained his dog, Charlie, to run races with him. They also have been known to wear matching costumes for Halloween.

Aaron is also this week’s guest blogger! Check out Aaron’s guide to digging deep and pushing beyond your limits.

A Guide to Completing a Marathon in the Outback …Without Getting Yourself Killed

Guest Post by Aaron Cole

I was all alone in the middle of the Australian Outback, running up a sand dune. Dehydration and exhaustion threatened to overtake me. This was Mile 19. I still had 7 more miles to go. How did I complete my mission? By following the simple, but difficult, steps outlined below.

I’m happy to say that I not only survived the Australian Outback, but that I also finished in 4th place overall, was the first American to cross the finish line, and beat my own personal best time by over 15 minutes with a final finish time of 3hrs 23min 25sec.

When I first decided that I wanted to complete a marathon on all seven continents, I immediately began looking for the most unique, exciting, and memorable races I could find. For my third continent I settled on the Australian Outback Marathon; 26.2 miles of grueling masochism through one of the world’s harshest environments. (I also raised nearly $1,000 to support The Wilderness Society to help protect Australia’s many endangered and at-risk species.)

Curious how this went from an idea to a reality? Here’s how I did it.

  1. Have a Vision and Purpose: Running a marathon wasn’t enough for me, I also wanted to raise funds and awareness for The Wilderness Society. Whether for your own benefit or the benefit of others, having a vision and purpose is essential as it serves as the foundation for your motivation and drive.
  2. Set Goals (and Follow Through): In the 16 weeks leading up to the Outback Marathon I averaged 50+ miles of running per week. It. Was. Not. Easy. Some days I didn’t feel like putting in the work, but I had a vision and I knew that if I didn’t accomplish the goals I set for myself, it would jeopardize my ability to accomplish my mission.
  3. Just Do It: Like the slogan goes, you’ve got to get it done. When I felt tired, weary, or my schedule was jam-packed, it created obstacles for my training plan. It’s not easy to run 50+ miles when you’re working Monday through Friday and then lose your weekend to other responsibilities, but if you want to accomplish something great, you’ve got to put in a greater amount of effort. This involved many late night runs, running while on the go, re-organizing my schedule, and a whole lot of commitment.
  4. Prepare for the Specifics: If your goals aren’t targeted and purposeful, you won’t be successful in your mission. In order to prepare myself, both physically and mentally, I ran a lot of hills, long distances of up to 22 miles, and sandy beach runs. This gave my legs the experience, built the resistance, and helped to get my head in the right mind frame for the challenges I would face in the desert of the Outback.
  5. Support and Accountability: Putting in this much time and effort can be draining, and it can be easy to slip, so having a support network is essential to keeping you on track! Family, friends, business associates, or anyone else that can lend positivity and support are all crucial to your success. I joined several running groups, finding camaraderie with my running mates and even gaining new tricks and tips to improve my skills. I also found greater consistency in my training, helping me to accomplish my 50+ miles per week goal with significantly greater ease!
  6. Have Fun Along the Way: As I mentioned, the time and effort you put in to accomplish your mission can be draining at times, so you need to find ways to re-fuel your energy. This will vary from person to person, it’s really what’s works for you. For me, however, I used food, travel, and other races to keep me motivated. Rewarding yourself with a giant cinnamon roll with blueberries, almonds and cream cheese after a long and hilly 22-mile run is pretty much the best thing ever!
  7. Take Care of Yourself: It can be easy to overlook your own personal well-being when you become so engrossed in accomplishing your goals, but the impact of an injury can be far greater than the moments you spend to rest and recover. Even in a more professional setting, it can be easy to burn out if you don’t have a way to vent the stresses and take care of your mind and body. I had to nurse some injuries, ease back on training, and allow myself the time to recoup, which in the end resulting in even greater improvement, allowing me to far exceed my performance expectations!
  8. Dig Deep: All the motivation, support, and sense of purpose you carry may feel irrelevant when you’re faced with a seemingly insurmountable obstacle. But I’m here to tell you that nothing is impossible, and any obstacle can be overcome. This is when you need to dig deep and draw from within. For the last 10 miles of the Australian Outback Marathon, I was running in complete isolation; not another runner for over a mile in either direction. I was combating dehydration from the desert’s dry heat, and come Mile 19, the final sand dune drained the last of my strength. The remaining 7 miles I had nothing left. I was running on fumes. But I never stopped running, I never lost sight of my mission, and I dug really, really, REALLY deep.
  9. Celebrate and Recover: Victory! With your mission complete, it’s time to bask in the glory of your accomplishment. Savor this success and know that you’ve earned it! But don’t be too quick to jump into your next mission, give yourself time to recover so that you can tackle the next one with the same energy and enthusiasm.

After all this I’ll bet you’re feeling ready to tackle a marathon of your own, right?? Maybe not. But that’s okay, because these strategies apply to more than just running marathons, you can apply this to any dream or goal you wish to accomplish. Whether your passion is to open your own restaurant, grow your business by 50% in the next 12 months, or even something as simple as learning how to roller skate, if you follow these steps, I can guarantee your success.

However, if you don’t find success with these steps, please direct any complaints and refund requests to Jacqueline Rosales c/o Telltale Ten!

Telltale Ten Guide to Cleaning Up Dog Sh*t

Just When You Think You’re Ready for the Week…

By | Be Genuine, Create Value

Dog Sh*t Everywhere…

Last week was a rough week. Without going into a million details it was just hit after hit after hit across all areas of my life. By the end of the week, the stress had manufactured in exhaustion – I was physically, mentally, emotionally and spiritually tired and ended up sick.

I went into this week determined to turn things around. Not only in how I react to things (like When Life Kicks You in the ___), but also in trying to eliminate some of the stressors all together. You know, organizing myself and setting myself up for the best chance of success knowing that sh*t will inevitably go wrong. Little did I know, that literally, sh*t would go bonkers.

By Sunday night I was still unable to sleep and transported myself to the guest room. For some reason it is an ice box in there and helps me sleep. I drifted off the sleep with thoughts of a “good week to come” in my head. I had prepared all the meals for the week, updated the calendar, worked out schedules, organized what needed organizing and was ready to conquer the week. And then…

I was abruptly awoken by my daughter saying in a quiet but panicked voice, “Sheebee had diarrhea everywhere and I don’t know what to do. Dad is really mad.” I can assure you this was not how I planned to start my “good week to come”. So in case you are wondering, Sheebee is our Husky and she is big. We had spent hours and hours of the weekend rearranging and redecorating my room and my daughter’s room. I laid there thinking “is this really happening?” and then when I realized I really had just been woken up by the diarrhea dog I thought to myself “how bad can it be?”.

Uhm, let me tell you, it was REALLY bad. OMG bad. Like my initial thought was the only possible solution here is going to be to tear up the carpet AND throw away the super cute (and expensive) new Pottery Barn rug. I didn’t have time for all that, so instead started shouting orders as if I was the Chief of Dog Sh*t Cleanup. I was determined to not start my week badly. This was nothing compared to what went on the week before, but it certainly wasn’t breakfast in bed either.

So the moral of the story is simple. Don’t have pets or kids.

Just kidding. Too late for that (for me anyway). But here’s the deal. I had a plan of how I wanted my week to start off. This was not my plan. So I could have let it be the defining conjunction between last week’s bad week carrying over into this week, or, just dealt with it and then decided I would start my week over. I have moved on in my quest to have a good week. There was nothing I could do to change it, so no point in dwelling on it. It’s not what happens, it how we react to it. In the grand scheme of life, this is certainly not a big deal. So often, we get caught up in the small stuff, and let it impact our happiness and usefulness for the day. I have totally let it go…

That is until the next thing happens and I start yelling “First the dog sh*t everywhere and now this?”

PS – We only have carpet in two rooms in our house. Of course this happened in one of those rooms. If this happens to you, here are some helpful tips:

  • Open all the windows
  • Febreeze the room prior to entering
  • Get lots of plastic bags
  • Do your best to scoop up the goop with plastic gloves
  • Use disinfectant sanitizer wipes to wipe the spots
  • Mix baking soda and water and put on the spots
  • Let that sit forever until it dries
  • Vacuum it up
  • Run a purification essential oil overnight

It totally worked. The carpet stains are gone (from both the Berber carpet and the wool carpet), there was not carpet discoloration and the room doesn’t smell like a kennel.

SoapBoxSample Telltale Ten

Who’s in Your Front Row?

By | Be Genuine, Create Value, Invoke Passion, Motivate Others

As we move through the different chapters of our lives, we inevitably change. The people, places and things around us impact our mindset, mood, behavior and happiness. While it can be painful at times to leave some things behind, it can be equally exciting to experience the new things. When I find myself in a period of discontent, I know I have work to do. It is not anyone else’s fault. I choose to take responsibility over my happiness.

You cannot change the people around you, but you can change the people you are around. You may not be able to control certain things that happen to you, but you can control how you react. You may not be able to change other people, but you can change yourself.

A special woman gave me this many years ago. I searched the internet to find the author and found varying versions of it, but not this exact one. I attributed it to a “wise, beautiful lady”.  This was the perfect thing for me to find today. I needed this reminder…

Life is a Theater

Life is a theater. Invite your audience carefully. Not everyone is healthy enough to have a front row seat in our lives.

There are some people in your life that need to be loved from a distance. It’s amazing what you can accomplish when you let go, or at least minimize, your time with draining, negative, incompatible, not going-anywhere relationships or friendships.

Observe the relationships around you. Pay attention. Which ones lift and which ones lean? Which ones encourage and which ones discourage? Which ones are on a path of growth uphill and which ones are going downhill? When you leave certain people, do you feel better or do you feel worse? Which ones always have drama, or don’t really understand, know, or appreciate you? The more you seek quality, respect, growth, peace of mind, love and truth around you, the easier it will become for you to decide who gets to sit in the front row and who should be moved to the balcony of your life. You cannot change the people around you, but you can change the people you are around.

In short, you don’t have to tolerate shitty people.

SoapBoxSampleVidCon

No More Pity Parties

By | Be Genuine, Be Honest, Motivate Others, Take Risks

My daughter Ella’s response to her Instagram troll

Flip the Script on Negative Feedback

Even though I am often mistaken for Amy Poehler, and have been asked literally more than one thousand times, “Do you know who you look like?” I am pretty sure I could never actually BE a celebrity. The “online digital” age we live in is a breeding ground for meanness. Generally, cowardly meanness of those who hide their keyboard and throw insults (often anonymously) any and every chance they get.

We sometimes forget people on the other end of screen are humans. Yet cyber bullying of businesses, peers, and celebrities is rampant in our society. My ten year old is a working actor in LA and I am not sure I will be able to handle it if she ever actually “makes it big”. My daughter was recently the victim of an online troll who spent hours (it must have taken all night) to post negative comments on about a year’s worth of Instagram posts. Things like “You are so ugly how are you a model?” or “I don’t even know you, you are irrelevant as an actor”. My daughter was a total champion and handled it like a pro. She actually said “Mom, for someone who hates me that much, they sure spent a lot of time going through all my pictures and on my account.”

If you are a regular reader of Telltale Ten, or know me in a business capacity, it is no secret that culture and employee satisfaction is really what motivates me. I’ve said it before (and at the risk of pissing someone else of), will say it again, I don’t care that much about Market Research. What I do care about is creating an amazing work environment where people are fulfilled personally and professionally and love to come to work every day.

Recently, I visited Glassdoor to see how we were doing. We only have a handful of reviews on there and they are mostly positive. Like 80%+ are great. But it seemed like I could only see the negative ones.

“Stakeholders should hire someone who actually knows something.”

Or how about this one:

Pros

“There are no pros because this company is awful.”

Cons

“Everyone hates their jobs, but the COO and most upper managers are never there to see it.”

Advice to Management

“Bring in a CEO who knows what they are doing.”

Can you say OUCH?? Now you may be thinking to yourself, “Why the heck is Jacqueline writing a BLOG exposing bad things people say about her and SoapBox?” Good question (give yourself a round of applause – I was also referred to as condescending and disruptive. Up to you to judge that one). When I read these, my heart dropped. My feelings were hurt. I wanted to fix it. I totally get that there will always be a couple of disgruntled employees in the wake of a super-fast growing start up. And I am not everyone’s cup of tea. But I am human, so it bothered me personally, but also made me hyper aware that maybe not everyone is happy and we need to do better. After reading the negative feedback I was faced with the following options:

A. I could have stayed butt hurt and thrown a pity party, feeling sorry for myself and wondering why the work doesn’t love me

B. I could have just got self-righteous and pissed off and dismissed the negative reviews as “irrelevant” people

C. Or use the feedback (albeit unsolicited) as an opportunity to self-reflect and then take action to improve

I choose C.

I went from being sad, to wanting to take an honest look at what improvements I can make as a leader, and what improvements we can make as a company. I called a meeting and those involved were quick to dismiss it as pissed off people who were terminated for not doing their job. I get it. That is probably true. But maybe, there are a few things we can tweak to make things better too.

So we have set out on a mission built around a WRITTEN plan for improving culture led by our Marketing Team. We identified potential areas of dissatisfaction, ways to gauge an ongoing pulse of satisfaction, put pen to paper and came out with a plan that we will be rolling out starting this month. I am SUPER excited about it.

As you move through your days, I urge you to

  • Be kind – in person and online
  • Remember that people (including celebrities, bosses and politicians – ok maybe not the last one) are humans with feelings
  • When ill words are said, don’t dwell, be strong and also look for the lesson

 

SoapBoxSampleCollage

Who the heck are these people?

By | Be Genuine, Have Fun, Invoke Passion, Take Risks

Last year I attended VidCon 2016 with my 9-year-old daughter Ella and wrote extensively about the weird and wonderful world of online video influencers. (Read last year’s posts here.) This year I went back with my now-10-year-old. (Congratulations to me for another year of parenting. Yes, I do think there should be awards for this.)

After last year’s VidCon, it took us 300 of the next 365 days to figure out what the heck we had just witnessed. This year we had a decent plan for success — to identify, connect and partner with influencers and their audience to help us grow our online research panel. (Our plan for VidCon 2018 is so good that if we told you about it, we would have to kill you.) What also helped us out this year is that we brought along Nicole, SoapBoxSample’s new sales and marketing admin. Rather than explain how strange it is to suddenly be surrounded by “celebrities” you’ve never heard of, but thousands of tweens are going crazy for, I thought I would let Nicole explain it for me. Also, if you ever go, definitely try the acai bowls.

Connecting with Social Media Influencers at VidCon 2017

This was my first time attending a conference with SoapBoxSample. I was beyond excited to go to VidCon and honestly didn’t know what the heck to expect. I was attending with the COO of the company, wanted to make sure I was on my P’s and Q’s but was going into it scared as sh*t, and having no idea what to expect.

Ok…leading up to VidCon I did lots of research on who is who and what is what, and how we might connect with these social media stars and YouTube sensations. I stalked these influencers for months prior to the event and set up some appointments with them via Twitter. Looking at VidCon’s website and reading recaps from previous years, you can see there are thousands of people there. But actually going there and seeing for yourself the thousands of people is a whole other level of crazy. And call me crazy, I actually loved it. I loved seeing the performers, eating the acai bowls, and looking up to see a YouTuber getting swarmed by adoring fans.

Our mission was to understand the digital landscape in general, and to connect with the Millennial and Gen Y audience, so we can help our clients figure out how to market to them. I wasn’t there to just “look,” I had to do some gorilla marketing too, pass out cards and try to get sign ups to our online research panel, MySoapBox. I’ve done this in the past so it should be easy breezy right? Negatory. You have to know how to approach someone; whether it’s a parent, a teen or an online influencer. After all this was said and done I had to send a recap to both of my bosses. Geeze, this part was hard. How the heck do I recap VidCon? That place is nuts! My recap is going to sound nuts. Oh well, I am a firm believer in being upfront, and with that sometimes comes blunt phrases that I wish I knew how to make sound more “business-like”.

Day 1 Thoughts

  1. What the hell is this?
  2. Who are these people?
  3. Where do I start passing out Join MySoapBox cards/what do I say to engage them?
  4. I’m so glad I wore tennis shoes!

Day 2 Impressions

  1. Ok, I am ready to get these cards out – finding more creative ways/things to say.
  2. This is pretty cool, I need a YouTube channel!
  3. There are so many people, and they love getting “stuff”.
  4. I need a FREE fidget spinner for James (my son.) I don’t understand why I’m fighting adults for these.

Random Thoughts as I Was Falling Asleep

  1. Should I keep Jacqueline away from the Dunkin’ Donuts lounge? Unlimited free coffee and a fanatical COO is either the best or worst combination ever.
  2. I never knew my job would involve learning how to pull my phone out and take a picture faster than a sharp shooter.
  3. How much time does Jacqueline’s daughter spend on social media to actually know who all of these people are and what they do? She’s a pretty active kid so that makes it all the more confusing.
  4. I wonder if there are new rules about swearing in front of your kids. Jacqueline does it a lot, and her daughter seems pretty unfazed.

By the end of the conference, I wanted my own YouTube channel with thousands of screaming tweens following me through the convention. lol. I connected with my boss on a level that was pretty amazing (I mean we share the same birthday so it will be that way regardless). I learned a lot, watched a lot and really enjoyed seeing the various levels of influencers try to connect with their audience. I think the most important take away from this conference was finding new ways to connect.

Not only was I learning how to connect with my boss, I was learning how to connect with our audience to understand and figure out the best ways to engage them. I am most excited to partner with online influencers and grow our panel to help our clients connect and engage with a notoriously hard to reach audience. After meeting with the ones we did, their personalities seem so fun they are about to become my new best friends and don’t even know it yet. Ha Ha!

27

By | Be Genuine, Invoke Passion, Motivate Others, Take Risks

“Hello ma’am, do you have access to the internet and would you like to take a survey?”

As a young, bootstrapped startup, SoapBoxSample is fortunate in that we can draw from the vast experience of our parent company ISA (Interviewing Service of America). ISA has been in the Market Research business for 35 years. It’s humbling to think of how many lives have grown and changed over the years. Children have been born and grown into adults and had children of their own in that time.

Some of the ISA people still question my unconventional leadership style, but I’m happy to say I’ve made genuine connections with a lot of them, including Gregg Stickeler, Senior VP of Client Services, who celebrates his 27-year anniversary with ISA today. He may not admit it, but I believe his initial feelings toward me were disdain. I also think he now has grown to like me, or at least tolerate me. When I asked Gregg to guest blog he took it seriously enough to do some extensive research, which is fitting considering all of his years of experience. Congrats Gregg!

27

For me, the number 27 is much more than just a random number. It holds quite a bit of significance in my life. Here are just a few fun facts about the number 27.

  • 27% of the Earth is land.
  • It takes 27 days for a human cell to re-grow.
  • The Moon orbits the Earth every 27 days and coincidentally, the Sun revolves on its axis in those same 27 days.
  • The total number of letters in both the Hebrew and Spanish alphabets is 27.
  • It is the atomic number of Cobalt.
  • There are 27 bones in the human hand.
  • It is my daughter’s lucky number.

And on June 27, 2017 I will be celebrating the 27th anniversary of becoming a member of the ISA team. Yes, 27 years ago a young Gregg Stickeler uprooted his life from the East Coast and started a new career and a new life in Van Nuys, California. And boy what this guy has seen.

When I started with ISA in 1990, we had just expanded from 48 telephone station seats to over 55. Well over half of these positons were equipped with a CRT (Cathode Ray Tube), in order to perform Computer Assisted Telephone Interviewing (CATI – which on the East coast we pronounced Kay-Dee and on the West coast, Ka – Tee). The majority of the interviewing was done in English though we had a handful of bilingual Spanish interviewers and an on-call staff of Korean, Chinese, and Vietnamese speaking interviewers. We ran a number of tracking studies as well as ad hoc studies. Usually up to five different projects would be running at any given time.

But we grew and so did I.

In the next few years we expanded to over 100 seats, all CATI, now crammed into three phone rooms (all at 16005 Sherman Way in Van Nuys, CA). I moved from Manager of Telephone Operations to Project Manager to Director of Client Services. Our Quality Control department was renamed Quality Assurance and Interviewers were now dubbed Data Collectors. And we added a Focus Group Facility named Creative Data.

And the years passed. I was promoted to Vice President and my future wife (which I did not realize at the time) joined the company. We expanded our phone capacity by nearly 60 seats, opening a facility in Alhambra (just outside Pasadena with a large Asian population – at this point we were doing over 25% of our studies in a language other than English). Lopy Williams, who had served as my right hand in the phone room, opened that facility and quickly proved we can expand, without problems, beyond the walls of our Van Nuys Headquarters (yes, we were a Headquarters!).

But according to the normal ebb and flow of life, you’re up one minute and down the next. Soon after ISA’s expansion my father passed away.

As the seams were bursting in our office (we had taken over additional office space and were at 150 seats in Van Nuys), we moved a few miles east to 15400 Sherman Way, 4th Floor, the location we still occupy to this day. Our entire headquarters phone room was now in one area, sporting almost 200 stations. Our next great challenge, Y2K. The year 2000 was quickly coming upon us and it was time to convert all the data we had (study and internal) to comply with the new century. Months were spent rewriting software, reevaluating data, and figuring out how to put all the pieces together. Thankfully, I was nowhere near this issue. The phone work continued to expand and I was heavily involved in staffing and scheduling and client interaction. In 1999, that was the easy part of the work.

And time marches on. We made it through the Y2K conversion fairly unscathed, our phone work continued to grow, and we were again looking to expand. We opened a 75-seat facility in Lancaster, CA. (I was kind of hoping for Pennsylvania as it would have given me a chance to get some shoo fly pie).

Creative Data, our focus group facility, became Qualitative Insights (and eventually Q-insights), I got married and we had a son, named after my Dad.

And suddenly there was a buzz about doing surveys online. Yep, actually hoping enough people were on the world wide web to get enough surveys done that way instead of using phones. And we toyed with the idea. Around this time I received the title of Senior Vice President. My daughter was born.

Our ability to do surveys online was added to our product mix, my Mom passed away, and then, on my 54th birthday (oddly 27 times two), we launched SoapBoxSample, our division specializing in online sample.

During the first few days of SoapBox’s existence, I remember thinking to myself, “Why is Amy Poehler in our office, and can she keep it down?” I thought it was cool that ISA was entering the age of internet research in 2013.

Three years later, we added icanmakeitbetter, an insight community platform. Once I learned to stop calling it “I Can’t Believe it’s Not Butter,” I really got excited about the platform when I figured out that it was another way I could share photos of myself wearing outlandish costumes with my co-workers.

It’s been an interesting 27 years. So many things have happened in my professional and personal lives which have remained intertwined since I walked into the lobby at my new company that Wednesday. (I can’t believe I was three minutes late, but I was only living in California for two days and was still getting used to the traffic). I have found new friends and lost a few of them along the way. You can read more about my personal and professional adventures on my blog, stickeler.blogspot.com.

I’m Late! I’m Late!

By | Be Clear, Be Genuine, Be Honest, Motivate Others

I’m Late, I’m Late, for a Very Important Date

Cute for Rabbits, Not for People

 

Punctuality is the characteristic of being able to complete a required task or fulfill an obligation before or at a previously designated time. “Punctual” is often used synonymously with “on time”.

Punctuality can be the difference between coming across as a disorganized, disrespectful, self-absorbed moron (can you tell my position on this) or someone who has their sh*t together.

What people think about you when you show up on time:

This person respects me, my time, themselves and their time; and I appreciate that. I will not have to waste my dagger eyes on them today.

This is person is reliable. They must have one of those fancy cellular telephones that tells them what time it is.

He/she is accountable for their actions, which makes me think they can handle responsibilities. Make them the CEO!

I can tell that this person is disciplined; they must exercise self-control over other aspects of their life. I bet they don’t do crazy things like lie about where they are and then post themselves at a different place on social media. #dumbass

He/she would set a good example for the other people on my team. (Or could replace that person who is always late.)

What people think about you when you show up late (like always late – not every once in a while “life happens” late. I mean serial lateness):

How rude! This person is wasting my time. They suck. They are self-absorbed and have no regard for others. I want to punch this person.

Now my schedule is thrown into total chaos. This is stressing me out, because I don’t know when I can eat. Do I have time to pee?  And I can never figure out why these people come running in all out of breath and frantic. I mean if they were rushing, wouldn’t they be on time?

I wonder what kind of reputation this person has. Probably not good. Just writing this BLOG is getting me all worked up. I need to get my Sharpie as I am crossing “friends” off my list as we speak.

This person can’t figure out how long it takes to get somewhere, and that is dumb.  I’m pretty sure there is an app for that. (That was sarcasm.) This person’s life is totally unmanageable.

Did they think no one would notice or care that they were late? This person must lack self-respect. They probably post absurd things on social media. #getalife

Don’t be late. Just don’t do it. Leave extra early and spend 20 minutes sitting in your car catching up on Telltale Ten posts. It’s a win-win.

DO’s and DON’Ts of Public Speaking

By | Be Genuine, Create Value, Have Fun, Inspire Ideas

Let’s talk about “glossophobia”. What’s that? You don’t know what “glossophobia” means? Surprisingly, you could actually be suffering from it, and not even know the “official” name. It’s the medical term for stage fright, and a large percentage of Americans are affected by it — 28.4%.

Here’s the bad news. At some point in most people’s lives, they end up needing to present, speak in public, or otherwise put themselves on display. It can be awkward. I totally get why people hate it.

Here’s the good news. You can get better at it. You may even start to like it. The main thing is to keep it simple. Start practicing one or two things at a time, starting with these basic tips:

 

DO — Make eye contact with your audience.

DON’T — Stare like a serial killer.

 

DO — Show enthusiasm for the topic.

DON’T — Come off as so fanatical that your audience believes they are being recruited to join a cult.

 

DO — Establish your expertise.

DON’T — Announce that you know more about the topic than anyone who ever lived. Ever.

 

DO — Speak slowly so that the audience can understand you.

DON’T — Speak so slowly that your audience can’t follow your sentences because your pauses are so long.

 

DO — Avoid reading word for word from a script.

DON’T — Decide to wing it and forget everything you were going to say.

 

DO — Try to relax before the start of your talk.

DON’T — Knock back a few cocktails and go onstage drunk.

 

DO – Wear something you feel comfortable in.

DON’T – Wear your pajamas or sweats.

 

DO — Speak from the heart.

DON’T — Reveal overly personal information, like the time you peed your pants in 5th grade.

 

Have any public speaking tips of your own to share? Tweet me @jax_rosales

 

SoapBoxSample Bonnie Rosales

Bonnie Tyler’s Guide to Grammar

By | Be Genuine, Be Honest, Have Fun

Turn around bright eyes, every now and then I fall apart, and I need you now tonight… For those of you who just sang this, I warn you now, it will not go away for days. It is now stuck in your head. You’re welcome.

Why am I talking about this 1983 hit song and what does it have to do with grammar? Listen, there are millions of articles, online classes, books, memes, etc. about grammar. If you are on social media, you know the majority of people don’t even know the basics. I have a visceral reaction to the misuse of grammar on social media. Read the comments on a controversial topic and you will get your fair share of grammar incompetency first hand.

I have all but given up hope that people will ever get the proper use of the basics such as their, there and they’re. And there is even less of a possibility that the human race will ever understand plural and possessive. I have seen thousands of “fights” on Facebook where one person insults another saying “Your an idiot”, only to be rebutted with “try taking a basic grammar class. You’re the idiot.” They don’t typically say idiot, but I’m trying to swear less.

Anyway, back to Bonnie Tyler. I have actually considered unfriending people over the use of “apart” and “a part”. It is especially annoying when it is business people. Time and time again, I see things like “I am so blessed to be apart of your life.” – well if you hate the person, and are NOT part of their life, then great. But if you really are happy to be a part of their life, you are saying the opposite.

For clarity, I have provided the definitions for you:

Apart — /əˈpärt/ (of two or more people or things) separated by a distance; at a specified distance from each other in time or space

A Part — /ā pärt/ a piece or segment of something such as an object, activity, or period of time, which combined with other pieces makes up the whole

Why does this tiny space between the a and the p occupy such a large space in my brain? Because this tiny space completely changes the meaning of the sentence. And most people are totally unaware of it.

For most of you, you can just eliminate apart all together. Unless you are some sort of romantic whose heart aches when you are apart from your lover. Or if you are a basket case and your life is falling apart. Or if you have anger issues and plan to tear someone apart. For the most part, humans want to be a part of – not apart from.

So what does this have to do with Bonnie Tyler? Well, when you hear that fabulous song, and it inevitably gets stuck in your head, let it be a reminder to you of the proper usage of a part and apart.