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jrosales

Live a Strong Sideline Game

By | Be Honest, Have Fun, Motivate Others

This past weekend, my husband Marco road in the Tehachapi GranFondo event. The event is ranked as the #1 GranFondo in California and #13 in the nation. For those of you who don’t know what a GranFondo is, it’s a long-distance road cycling event. The courses at this particular one range from 18 to 104 miles. In short, it’s an event for road biking maniacs.

After suffering injuries from a car accident that prevented me from continuing to run road and obstacle course races, my husband and I took up road biking. It is an addictive, expensive and super uncomfortable sport – not for those who aren’t willing to suffer a little discomfort “down there”.

After years of chasing me around the country, waking up at the crack of dawn to see me start a race, and then standing around waiting for me to finish, Marco and I embarked on this new journey together. He instantly fell in love. Like he loves it. For me, it was something I could pull off with my injuries and still be competitive, still get the high from tackling a long distance, and still get pumped up about at an event.

The very best thing about it (and Marco may have a very different opinion on this since he is way better than me and I am pretty sure I hold him back) is that it is something we were finally doing together. Training together, riding together, racing together. Now, only Ella, my daughter, was stuck getting up at the crack of dawn and waiting around for hours (I mean hours) for us to finish. And I am ok with that as she is a preteen and pretty bratty on occasion, so it is like secret parent payback mixed in with a little inspiration – good parenting if you ask me.

Anyway, let me get to the point. Tehachapi is our favorite event of the year. It is seriously awesome. It is well organized, there are pro riders there, the course is amazing and crossing the finish line is a true experience thanks to the announcer and cheerleaders. And this year, I couldn’t do it. I just was not physically well enough to pull it off. I wasn’t even able to do the “fun” ride which is 18 miles. I was out – sidelines for me this year.

Despite being sad, resentful and at times totally pissed off that I was not able to do it, my job was to be encouraging, supportive and my husband’s #1 fan. No. Matter. How. I. Felt. This was now about being the best cheerleader I could be. Not about me – all about him. It meant:

  • Making sure he had all his gear and nutrition for the ride
  • Waking up suuuppper early and not being an asshole about it
  • Hauling my butt to the start line with Ella – it was 45 degrees and partly dark
  • Watching the hundreds of cyclists gather and keeping a smile despite feeling total bummed
  • Taking 6 zillion photos of his journey and updating every stage on social media
  • Driving to the rest stop to see him pull in after the 20 mile mark to help him reset
  • Waiting for FIVE hours for him to finish (OMG – I have been doing this shit for years and it is NOT fun. I can’t believe how many times Marco waited for me – granted, running is usually way shorter but still….)
  • Ensuring he had an easy way to get showered and fed within an hour of finishing
  • Not making it about me and being an ass (did I mention not being an ass?)

So here’s the deal. Sometimes you need to be on the sidelines supporting others. Whether it is in your job, your relationship or friendship, just do it. Go out and help someone, support someone. Make someone else feel good. At the finish line, I didn’t have to work at all to be soooo pumped up and excited for him. I genuinely was! I felt so much excitement and inner happiness for his accomplishment. It is amazing how turning your attention outwards to someone else is a surefire way to get off your own pity pot and be useful. And the admission price? Your time and a positive attitude. That’s it.

Why Tony the Tiger is My Idol

By | Be Genuine, Create Value, Take Risks

Recently I was asked if I wanted to achieve greatness. At first, I was pretty offended. What a stupid question. Who wouldn’t want to be great? What does that even mean? Do they really think I’d say “no, I want to be average?”

Oh, and by the way, when I think about great, I just picture a Tony the Tiger. You know Tony right? The Frosted Flakes dude? One could argue whether Frosted Flakes are great, but the marketing was certainly pretty great. Are you saying “They’re Greeeat” in your head now? Point made. By the way, Tony the Tiger has been around since 1952. I’d classify him as a great mascot.

Once I got over being offended (I was asked by a person whom I really trust and respect otherwise. I may have just lived the rest of my life being annoyed about the question, aka – never thinking about it again), I realized that is wasn’t so obvious. I found myself reconsidering my resounding “duh, obviously I want to be great”, to “what does that even mean?”

I was taken over by a genuine curiosity to explore what that meant to me. It went from being totally obvious to totally illusive. Oh, aaannnnnd, the question was not just asked as a standalone. There was a series of follow ups after the initial question – I was cautiously hesitant in how I wanted to answer the first part. After all, I wasn’t going to fall into some trap. I have no idea what the trap would be, but that is the natural skeptic in me.

So the questions went like this:

Do you want to achieve greatness?
In what areas do you want to achieve greatness?
Do you know what it takes to achieve greatness?
Are you willing to do what it takes to achieve greatness?
What obstacles are there to achieve greatness?
How to do you overcome these obstacles?

I felt like I was suddenly faced with the fucking prelude to my eventual obituary. Like what the hell?

I am in the middle of trying to manage a P&L, hire people, fire people, run operations, feed my child, make sure homework is done, hire a new Nanny, go to 10,000 doctor appointments, attend physical therapy, make it to a zillion meetings (most of which suck), chill with my husband on occasion, return my friend’s calls/emails, shower periodically and now I have to figure out this greatness thing? I am literally just trying to stay alive.

I spent some time with my google machine typing things like “what is definition of greatness” , “greatness quotes”, “inspiration quotes” and other nonsense before setting out to define my own version of greatness – by the way, the initial question actually said to create your own definition. I just naturally like to go in circles before getting back to the starting point.

I am still very much in the process of this greatness journey and intend to continue to be genuinely curious and humbly open minded along the way. My starting part has been a vision-board-style word dump. Here’s what I came up with:

Greatness
Satisfied
Content
Genuine
Authentic
Kind
Focused
Ambitious
Overcome adversity
Impactful
Nimble
Passion
Simplicity
Elegance
Humble
Teachable
Relentless
Curious
Grateful
Acceptance
Inspire

That’s as far as I’ve gotten. Sometimes the best questions have no tangible answers – they take you on an unexpected journey. So here I am, unexpectedly journeying. If you are up to it, ask yourself the same. I dare you…

 

The Road Show Rolls On

By | Have Fun, Invoke Passion, Motivate Others

This week at SoapBoxSample we held an all-hands meeting where we talked about the things that keep us motivated — through the stress, through the long hours, and through the demanding projects. One of my biggest motivators has always been working out. Almost any type of physical activity helps me focus, centers me, and just makes me feel good. But why should I have all the fun? I like to encourage (some would say force) my staff to get outdoors and do the same. This week Matt Thurston, the COO of icanmakeitbetter (our insight community platform) flew in from Austin to spend some time with the Van Nuys office. I encouraged (it was optional I swear) Matt and our Senior Account Executive Anthony Bean to head up to Runyon Canyon at the end of the day to check out the best view that Los Angeles has to offer. Seeing them conquer that hill make me think it was time to revisit one of my favorite blog posts — Work Out Road Show. Yes, it is possible to stay in shape when you travel for work. And sometimes the best way to see the sights is while you’re sweaty and out of breath and being harassed by a small blonde drill sergeant who looks like Amy Poehler.

Hack Attack!

By | Create Value, Inspire Ideas, Take Risks

Seven Amazing Hacks from One Unexpected Household Item

I’m a big fan of anything that makes life easier, more convenient, or less annoying. Any #lifehack posts that I stumble across on social media will immediately grab my attention. It’s possible that I spend more time reading about life hacks, than I actually save by doing the life hacks, but that’s a topic for another blog.

This blog is about one insignificant household item that can do about a million other things that it wasn’t even designed to do. (Reminds me of some people I know.) Here are seven of my favorite life hacks, all involving the humble dryer sheet. The best part is, for most of these hacks any brand will work, and they don’t even have to be new dryer sheets. Used ones work just as well.

  1. Remove nail polish. Glittery nail polish is a pain to get off. When you’re sick of looking like a Las Vegas showgirl, cut dryer sheets into small squares, soak them in acetone, and lay them on top of your nails. After a few minutes, the nail polish will rub off easily.
  2. Use instead of paint thinner to clean brushes. It’s not magic, it’s science. Science I won’t attempt to explain. Just try it. Lay a paintbrush over a dryer sheet, and pour water on top. The paint will slide right off.
  3. Clean your hairbrush. Instead of ripping out clumps of hair a few pieces at a time, soak the brush in warm water with a dryer sheet plopped in there. After a few minutes take it out and the hair just slides off.
  4. Sharpen scissors. When your scissors get dull from cutting up magazines, making DIY home décor, or cutting unidentifiable goo out of the dog’s hair, you can use a dryer sheet to sharpen up the blades again. Just rub the dryer sheet on each edge.
  5. Remove stains from the toilet bowl. Re-purpose a used dryer sheet as a toilet bowl scrubber. You don’t even have to scrub that hard. Gloves recommended.
  6. Scrub glass shower doors. A dryer sheet can remove water stains and calcium deposits. Add a couple drops of water, and wipe the doors down. You’ll want to share this one with everyone. Just don’t forget you heard it here first.
  7. Clean grease from pans. You can eliminate the crusty, burnt grease from your pans by soaking them in water, dish soap and a dryer sheet. Let it sit for one hour. Use that hour to catch up on Telltale Ten blog posts you may have missed.

Want more hacks? Check out Accessories to Make Your Traveling Life Easier — All From the Dollar Store.

Telltale Ten Guide to Cleaning Up Dog Sh*t

Just When You Think You’re Ready for the Week…

By | Be Genuine, Create Value

Dog Sh*t Everywhere…

Last week was a rough week. Without going into a million details it was just hit after hit after hit across all areas of my life. By the end of the week, the stress had manufactured in exhaustion – I was physically, mentally, emotionally and spiritually tired and ended up sick.

I went into this week determined to turn things around. Not only in how I react to things (like When Life Kicks You in the ___), but also in trying to eliminate some of the stressors all together. You know, organizing myself and setting myself up for the best chance of success knowing that sh*t will inevitably go wrong. Little did I know, that literally, sh*t would go bonkers.

By Sunday night I was still unable to sleep and transported myself to the guest room. For some reason it is an ice box in there and helps me sleep. I drifted off the sleep with thoughts of a “good week to come” in my head. I had prepared all the meals for the week, updated the calendar, worked out schedules, organized what needed organizing and was ready to conquer the week. And then…

I was abruptly awoken by my daughter saying in a quiet but panicked voice, “Sheebee had diarrhea everywhere and I don’t know what to do. Dad is really mad.” I can assure you this was not how I planned to start my “good week to come”. So in case you are wondering, Sheebee is our Husky and she is big. We had spent hours and hours of the weekend rearranging and redecorating my room and my daughter’s room. I laid there thinking “is this really happening?” and then when I realized I really had just been woken up by the diarrhea dog I thought to myself “how bad can it be?”.

Uhm, let me tell you, it was REALLY bad. OMG bad. Like my initial thought was the only possible solution here is going to be to tear up the carpet AND throw away the super cute (and expensive) new Pottery Barn rug. I didn’t have time for all that, so instead started shouting orders as if I was the Chief of Dog Sh*t Cleanup. I was determined to not start my week badly. This was nothing compared to what went on the week before, but it certainly wasn’t breakfast in bed either.

So the moral of the story is simple. Don’t have pets or kids.

Just kidding. Too late for that (for me anyway). But here’s the deal. I had a plan of how I wanted my week to start off. This was not my plan. So I could have let it be the defining conjunction between last week’s bad week carrying over into this week, or, just dealt with it and then decided I would start my week over. I have moved on in my quest to have a good week. There was nothing I could do to change it, so no point in dwelling on it. It’s not what happens, it how we react to it. In the grand scheme of life, this is certainly not a big deal. So often, we get caught up in the small stuff, and let it impact our happiness and usefulness for the day. I have totally let it go…

That is until the next thing happens and I start yelling “First the dog sh*t everywhere and now this?”

PS – We only have carpet in two rooms in our house. Of course this happened in one of those rooms. If this happens to you, here are some helpful tips:

  • Open all the windows
  • Febreeze the room prior to entering
  • Get lots of plastic bags
  • Do your best to scoop up the goop with plastic gloves
  • Use disinfectant sanitizer wipes to wipe the spots
  • Mix baking soda and water and put on the spots
  • Let that sit forever until it dries
  • Vacuum it up
  • Run a purification essential oil overnight

It totally worked. The carpet stains are gone (from both the Berber carpet and the wool carpet), there was not carpet discoloration and the room doesn’t smell like a kennel.

SoapBoxSample Telltale Ten

Who’s in Your Front Row?

By | Be Genuine, Create Value, Invoke Passion, Motivate Others

As we move through the different chapters of our lives, we inevitably change. The people, places and things around us impact our mindset, mood, behavior and happiness. While it can be painful at times to leave some things behind, it can be equally exciting to experience the new things. When I find myself in a period of discontent, I know I have work to do. It is not anyone else’s fault. I choose to take responsibility over my happiness.

You cannot change the people around you, but you can change the people you are around. You may not be able to control certain things that happen to you, but you can control how you react. You may not be able to change other people, but you can change yourself.

A special woman gave me this many years ago. I searched the internet to find the author and found varying versions of it, but not this exact one. I attributed it to a “wise, beautiful lady”.  This was the perfect thing for me to find today. I needed this reminder…

Life is a Theater

Life is a theater. Invite your audience carefully. Not everyone is healthy enough to have a front row seat in our lives.

There are some people in your life that need to be loved from a distance. It’s amazing what you can accomplish when you let go, or at least minimize, your time with draining, negative, incompatible, not going-anywhere relationships or friendships.

Observe the relationships around you. Pay attention. Which ones lift and which ones lean? Which ones encourage and which ones discourage? Which ones are on a path of growth uphill and which ones are going downhill? When you leave certain people, do you feel better or do you feel worse? Which ones always have drama, or don’t really understand, know, or appreciate you? The more you seek quality, respect, growth, peace of mind, love and truth around you, the easier it will become for you to decide who gets to sit in the front row and who should be moved to the balcony of your life. You cannot change the people around you, but you can change the people you are around.

In short, you don’t have to tolerate shitty people.

SoapBoxSampleVidCon

No More Pity Parties

By | Be Genuine, Be Honest, Motivate Others, Take Risks

My daughter Ella’s response to her Instagram troll

Flip the Script on Negative Feedback

Even though I am often mistaken for Amy Poehler, and have been asked literally more than one thousand times, “Do you know who you look like?” I am pretty sure I could never actually BE a celebrity. The “online digital” age we live in is a breeding ground for meanness. Generally, cowardly meanness of those who hide their keyboard and throw insults (often anonymously) any and every chance they get.

We sometimes forget people on the other end of screen are humans. Yet cyber bullying of businesses, peers, and celebrities is rampant in our society. My ten year old is a working actor in LA and I am not sure I will be able to handle it if she ever actually “makes it big”. My daughter was recently the victim of an online troll who spent hours (it must have taken all night) to post negative comments on about a year’s worth of Instagram posts. Things like “You are so ugly how are you a model?” or “I don’t even know you, you are irrelevant as an actor”. My daughter was a total champion and handled it like a pro. She actually said “Mom, for someone who hates me that much, they sure spent a lot of time going through all my pictures and on my account.”

If you are a regular reader of Telltale Ten, or know me in a business capacity, it is no secret that culture and employee satisfaction is really what motivates me. I’ve said it before (and at the risk of pissing someone else of), will say it again, I don’t care that much about Market Research. What I do care about is creating an amazing work environment where people are fulfilled personally and professionally and love to come to work every day.

Recently, I visited Glassdoor to see how we were doing. We only have a handful of reviews on there and they are mostly positive. Like 80%+ are great. But it seemed like I could only see the negative ones.

“Stakeholders should hire someone who actually knows something.”

Or how about this one:

Pros

“There are no pros because this company is awful.”

Cons

“Everyone hates their jobs, but the COO and most upper managers are never there to see it.”

Advice to Management

“Bring in a CEO who knows what they are doing.”

Can you say OUCH?? Now you may be thinking to yourself, “Why the heck is Jacqueline writing a BLOG exposing bad things people say about her and SoapBox?” Good question (give yourself a round of applause – I was also referred to as condescending and disruptive. Up to you to judge that one). When I read these, my heart dropped. My feelings were hurt. I wanted to fix it. I totally get that there will always be a couple of disgruntled employees in the wake of a super-fast growing start up. And I am not everyone’s cup of tea. But I am human, so it bothered me personally, but also made me hyper aware that maybe not everyone is happy and we need to do better. After reading the negative feedback I was faced with the following options:

A. I could have stayed butt hurt and thrown a pity party, feeling sorry for myself and wondering why the work doesn’t love me

B. I could have just got self-righteous and pissed off and dismissed the negative reviews as “irrelevant” people

C. Or use the feedback (albeit unsolicited) as an opportunity to self-reflect and then take action to improve

I choose C.

I went from being sad, to wanting to take an honest look at what improvements I can make as a leader, and what improvements we can make as a company. I called a meeting and those involved were quick to dismiss it as pissed off people who were terminated for not doing their job. I get it. That is probably true. But maybe, there are a few things we can tweak to make things better too.

So we have set out on a mission built around a WRITTEN plan for improving culture led by our Marketing Team. We identified potential areas of dissatisfaction, ways to gauge an ongoing pulse of satisfaction, put pen to paper and came out with a plan that we will be rolling out starting this month. I am SUPER excited about it.

As you move through your days, I urge you to

  • Be kind – in person and online
  • Remember that people (including celebrities, bosses and politicians – ok maybe not the last one) are humans with feelings
  • When ill words are said, don’t dwell, be strong and also look for the lesson

 

I’m Late! I’m Late!

By | Be Clear, Be Genuine, Be Honest, Motivate Others

I’m Late, I’m Late, for a Very Important Date

Cute for Rabbits, Not for People

 

Punctuality is the characteristic of being able to complete a required task or fulfill an obligation before or at a previously designated time. “Punctual” is often used synonymously with “on time”.

Punctuality can be the difference between coming across as a disorganized, disrespectful, self-absorbed moron (can you tell my position on this) or someone who has their sh*t together.

What people think about you when you show up on time:

This person respects me, my time, themselves and their time; and I appreciate that. I will not have to waste my dagger eyes on them today.

This is person is reliable. They must have one of those fancy cellular telephones that tells them what time it is.

He/she is accountable for their actions, which makes me think they can handle responsibilities. Make them the CEO!

I can tell that this person is disciplined; they must exercise self-control over other aspects of their life. I bet they don’t do crazy things like lie about where they are and then post themselves at a different place on social media. #dumbass

He/she would set a good example for the other people on my team. (Or could replace that person who is always late.)

What people think about you when you show up late (like always late – not every once in a while “life happens” late. I mean serial lateness):

How rude! This person is wasting my time. They suck. They are self-absorbed and have no regard for others. I want to punch this person.

Now my schedule is thrown into total chaos. This is stressing me out, because I don’t know when I can eat. Do I have time to pee?  And I can never figure out why these people come running in all out of breath and frantic. I mean if they were rushing, wouldn’t they be on time?

I wonder what kind of reputation this person has. Probably not good. Just writing this BLOG is getting me all worked up. I need to get my Sharpie as I am crossing “friends” off my list as we speak.

This person can’t figure out how long it takes to get somewhere, and that is dumb.  I’m pretty sure there is an app for that. (That was sarcasm.) This person’s life is totally unmanageable.

Did they think no one would notice or care that they were late? This person must lack self-respect. They probably post absurd things on social media. #getalife

Don’t be late. Just don’t do it. Leave extra early and spend 20 minutes sitting in your car catching up on Telltale Ten posts. It’s a win-win.

Minus May Recap

By | Create Value, Inspire Ideas, Motivate Others

Trying to accomplish a goal? Your failure or success could come down to one important factor — accountability.

At SoapBox, goal setting is not just a part of individual performance reviews, but also a part of SoapBox team building.  And when you can pitch to the group with a cool name like Minus May, it seems fun. Setting personal goals within a team environment helps to:

  • Create a supportive work environment
  • Build a culture that values self-improvement
  • Provide accountability
  • Encourage non-work related conversation and check-ins
  • Increase the likelihood of achieving the goal (although based on the results we failed at this miserably)

It also puts people on blast knowing they have to publicly admit if they break their pledge (on this very public forum followed by dozens of readers called Telltale Ten) – it can make the difference between saying f**k it, or following through.

At the beginning of last month, we challenged the staff to come up with one thing that they would like to eliminate in order to improve their lives. We proposed the opposite of a “to do“ list that people generally default to when they want to accomplish something.

Spoiler: no one had a perfect Minus May. Some came close, a few made some slight progress. One forgot what was happening and one doesn’t understand A,B,C grading systems. You can read everyone’s recap below.

Nicole, Sales and Marketing Administrative Assistant
Goal: To save money
Minus: Her daily trips to Starbucks

Grade: A- 

While I have eliminated Starbucks before, the difference this time was the temptation factor that would still linger when I would make a Starbucks run for someone else. You either love Starbucks or you hate it…at least for most people I know. I breathe Starbucks, have more cups than needed, and always seem to make friends with a barista in various locations. The challenge itself wasn’t hard, I saved about $3.95 a day. Sometimes I would have more than one Starbucks a day, so I saved between $150 and $200 bucks for the entire month. I had moments of withdrawal, one moment where I went and did a Starbucks run for a few others, ordered one for myself and drank it there before coming back to the office. That was about it. I did notice cutting all the sugar from my coffee has slimmed me down, so I can’t complain at all. Now that I am able to have it again, I will slowly start to indulge in it. I don’t see myself going overboard because I like the idea of having a flatter stomach. Supplementing Starbucks for other brands or energy drinks will never become a full-time habit, I am committed to Starbucks forever!!

Melissa, Recruitment Specialist
Goal: To have a more positive outlook
Minus: Complaining

Grade: B-

For Minus May my goal was to stop complaining. I realized recently that I have a habit of holding on to negative thoughts, which sometimes can cloud my outlook on life. While I did not have a perfect Minus May, overall I am proud of myself for the progress that I made. Several times I was able to catch myself before I started to complain, and I was able to refocus my thoughts to look at the bright side of a situation. Even though Minus May is now over, I plan to continue to stop negative thoughts in their tracks and turn them around before they take over my mood.

Kevin, Online Panel Support
Goal: To reduce his cholesterol
Minus: Eating fast food

Grade: B

I avoided fast food, but then bought more processed food from the store. I learned that restaurant vegetarian options can’t compete with their steaks. If I was going to try it again I would limit myself to fewer cheat days.

Cynthia, Manager of Community Experience
Goal: To live a longer, healthier life
Minus: Smoking cigarettes

Grade: F

I would give myself an F, since I did take a puff from a cigarette twice during the last week of the month. The challenge was to give it up, and I did not give it up completely. During the month of May, I had several stressful personal issues come up, as well as additional work stress which made me crave cigarettes. Typically, I smoke more when I am stressed. Before Minus May I was smoking about half a pack a day and to go from that to two puffs in the last 31 days is pretty good in my book. I think I did better than expected. I did snack more, but I was prepared for that. Overall, I am extremely happy with the results and will continue my Minus May pledge into June.

Note from Jax to Cynthia (let’s see if she reads the BLOG): I am proud of you and the standards you have set. I am also proud you took way less puffs of cancer. If you keep it up for June, I will match the money you saved. Extra incentive when those two puffs seem so tempting.

Adolfo, Senior Project Manager
Goal: To save money
Minus: Drinking alcohol

Grade: C

To be honest, I forgot and didn’t really try. I did, however, limit my alcohol consumption, which helped with the goal of saving money. If I were to try it again, I would actually try next time. But I would hope there would be some sort of support system/reminders. I truly forgot we were doing this for May.

Kalean, Bids and Feasibility Associate
Goal: To be more productive at work
Minus: Hitting the snooze button

Grade: F

LOL, I did so horribly. My plan was to ease myself into this challenge. Normally I hit snooze around four times in the morning and my plan was lower that amount by one each day until my body was conditioned to waking up after the first alarm. I was able to take a longer a shower and didn’t feel rushed the first day, but the next morning I went right back to my habits and snoozed until I absolutely HAD to get up. I kind of found a new way to circumvent not being so rushed in the morning though. Now that I have colored hair I need to take more care of it than I used to so I started to shower at night so I’d have more time to focus on it being maintained properly. As a result, my mornings became less hectic and I came to work five to ten minutes earlier than normal each day this week. In essence, my laziness and apathy towards waking in up the morning couldn’t be fixed, but my vanity is what really helped my production at work.

Michaela, Bids and Feasibility Associate
Goal: Saving time and money
Minus: Shopping and buying unnecessary things

Grade: B

I was really determined to stick with my Minus May resolution – and it worked! I was able to hold on to more of my paycheck by not spending money and appreciating the things I already own. I had a couple of “splurges” here and there due to my vacation at the end of May, but all in all I give myself a solid B. I’d like to make this a long-term habit for the future and I think Minus May was a good practice run to test my determination!

Adriana, Director of Marketing
Goal: To lose weight
Minus: Snacking at night

Grade: C

I went into the month of May with the best intentions, to stop snacking at night for SoapBox’s Minus May challenge. I thought it would be easy. I pictured a thinner, happier me going into June and a bed with no crumbs in it. Turns out it was harder than I thought. Old habits are hard to break, especially habits involving delicious, salty snacks. (That’s my weakness.) I broke down more than once. Ok, like six times. But on the plus side, I ended up snacking less than I would have if I hadn’t made my Minus May pledge. Next time I set a similar goal for myself I will do a little more prep work, by planning out what I’m going to eat for the whole day, so I’m not starving at ten p.m. Pursuing a healthy lifestyle is a lifelong journey, and even though I didn’t have a perfect month, I may be a step or two closer to meeting my long term goal.

Myself, Lunatic, COO, Mom Blogger
Goal: Sleep a minimum of eight hours per night
Minus: Cell phone after eleven p.m.

Grade: B

I did stay committed to sleeping eight hours a night for the most part. I think all but a few nights, I got that eight hours. Sometimes even more. But, it was not really a result of keeping my minus commitment. Most weekend nights for example, I was up way past eleven. But I also was super aware of the eight-hour goal, so I would make up for it by sleeping in.

If I were going to try this again with the “off the phone by eleven” as the driver for eight hours of sleep, I would not watch any binge-worthy Amazon, Netflix or Showtime shows that lead to “just one more” or “just the first 15 minutes of the next one”. There were a few weeknights where I just couldn’t resist that “next episode” button and couldn’t just sleep in to make up for it seeing as I have a job here at SoapBox. Or maybe I could just start watching earlier…I usually watch only one hour per day starting at ten. Perhaps I should eliminate family dinners and watch more binge-worthy shows instead. That could work…

SoapBoxSample South Park

Gamers Under the Microscope

By | Create Value, Invoke Passion, Motivate Others

You’ve heard of student exchange programs, but what about a blogger exchange? Turns out the Market Research industry is full of interesting people with interesting things to say…

My friends at Research For Good not only write a bookmark-worthy blog, they also make a donation for every survey completed to end global hunger. So definitely check them out.

This piece by Ashley McAllister looks at the “Gamer” audience and how people who meet the technical definition of a “Gamer” (one who plays video games) are still reluctant to self-identify as a “Gamer.” As researchers, our job is to connect with (and understand) all types of audiences, and this is a great explanation of the cultural reasons why people are hesitant to claim themselves to be part of a group.

Gamers Under the Microscope

By Ashley McAllister

The definition of a gamer is something that has long been under the proverbial microscope. It’s a label that carries a bit of stigma so we asked a few colleagues what sort of persona comes to mind when they hear the word “Gamers”. Most of them said the same thing (nerd). The comments we received were not an anomaly, here are two articles which talk about the gamer stereotype.

Both of the articles above examine the way that the traditional idea of a gamer is one of the past. Case in point, in a recent study completed by Pew Research they found that around half of America play video games, but only 10% identify as a gamer. So why is there still such a big drop off of people who openly identify as gamers?

A study printed in the Journal of Computer-Mediated Communication suggests that today’s reluctance to identify as a gamer is down to game players feeling they still don’t meet the cultural and social predeterminations that have been sets. These include:

  • Playing certain types of games/owning a certain console
  • Spending certain amount of hours playing a week
  • Socialising about your gaming hobby

As Market Researchers we need to understand who our gamers are to be sure we don’t isolate all those who play games. For us, our definition of a gamer evolves as the industry grows – or as JCMC’s study puts it: “[the] gamer identity is for a significant part dependent on how being a gamer is socially constructed in a cultural context.”

So who is today’s gamer? We’re here to help you find out.

In our ALL NEW Gamers info sheet we’ve highlighted some statistics from our sample looking at who is really playing Console/PC/Handheld games.

This article was originally posted on the Research For Good blog.