July 11, 2017 in Be Genuine, Be Honest, Motivate Others, Take Risks

No More Pity Parties

My daughter Ella’s response to her Instagram troll Flip the Script on Negative Feedback Even though I am often mistaken for Amy Poehler, and have been asked literally more than…

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July 6, 2017 in Be Genuine, Have Fun, Invoke Passion, Take Risks

Who the heck are these people?

Last year I attended VidCon 2016 with my 9-year-old daughter Ella and wrote extensively about the weird and wonderful world of online video influencers. (Read last year’s posts here.) This…

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June 27, 2017 in Be Genuine, Invoke Passion, Motivate Others, Take Risks


“Hello ma’am, do you have access to the internet and would you like to take a survey?” As a young, bootstrapped startup, SoapBoxSample is fortunate in that we can draw…

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June 20, 2017 in Be Clear, Create Value, Motivate Others, Take Risks

How to Stay Human While Working From Home

Not all employees work from an office. Apparently, starting this week’s BLOG intro with the obvious just feels right for some reason. Telecommuting, working from home, remote employee, flexible working…

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June 15, 2017 in Be Clear, Be Genuine, Be Honest, Motivate Others

I’m Late! I’m Late!

I’m Late, I’m Late, for a Very Important Date Cute for Rabbits, Not for People   Punctuality is the characteristic of being able to complete a required task or fulfill an…

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June 6, 2017 in Create Value, Inspire Ideas, Motivate Others

Minus May Recap

Trying to accomplish a goal? Your failure or success could come down to one important factor — accountability. At SoapBox, goal setting is not just a part of individual performance…

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May 26, 2017 in Create Value, Invoke Passion, Motivate Others

Gamers Under the Microscope

You’ve heard of student exchange programs, but what about a blogger exchange? Turns out the Market Research industry is full of interesting people with interesting things to say… My friends…

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May 23, 2017 in Be Genuine, Create Value, Have Fun, Inspire Ideas

DO’s and DON’Ts of Public Speaking

Let’s talk about “glossophobia”. What’s that? You don’t know what “glossophobia” means? Surprisingly, you could actually be suffering from it, and not even know the “official” name. It’s the medical…

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May 18, 2017 in Be Genuine, Be Honest, Have Fun

Bonnie Tyler’s Guide to Grammar

Turn around bright eyes, every now and then I fall apart, and I need you now tonight… For those of you who just sang this, I warn you now, it…

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May 9, 2017 in Be Genuine, Be Honest, Invoke Passion, Motivate Others

Lessons From a Lunatic

Why Your Office Should Be a Pet-Free Zone It’s Toss it Back Tuesday — which just happens to fall on Teacher Appreciation Day. There’s a reason why we have Teacher…

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May 3, 2017 in Be Clear, Be Honest, Be Reasonable, Motivate Others

Minus May

A Month of Not to Do’s Less is More. I am not sure if I love or hate clichés. I guess it depends on the cliché. “Less is more” is…

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April 25, 2017 in Be Genuine, Create Value, Invoke Passion

Not All People Suck

MySoapBox Members Have Heart In my first few weeks at ISA (before SoapBoxSample had even launched), I spent a lot of time in this small, somewhat dark office by myself…

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April 18, 2017 in Be Honest, Be Reasonable, Have Fun

Top Ten Most Absurd Respondent Requests

If you’ve ever worked in Market Research, you’ll understand. If you’ve ever worked in any industry where you have to make people happy, you’ll understand. This is my Top Ten,…

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April 12, 2017 in Inspire Ideas, Invoke Passion, Motivate Others

Lessons From a Ten Year Old

Don’t Raise Your Kid to Be an A$$ About two months ago my ten-year-old daughter was waiting on pins and needles to find out if she made pre-team at gymnastics….

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April 5, 2017 in Be Genuine, Create Value, Inspire Ideas, Invoke Passion

Why I Love Infographics

In the early days of SoapBox, like a lot of startups, we had a tiny marketing budget. By being selective with our dollars and as persistent as cockroaches, (yes, someone…

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March 28, 2017 in Be Genuine, Be Reasonable, Inspire Ideas, Motivate Others

Amy Poehler — Improv Comic or Sales Guru? Part 2

If you read last week’s BLOG, you are probably just as disappointed as me to hear that Amy did not reach out to me and tell me how brilliant she…

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March 20, 2017 in Be Genuine, Create Value, Invoke Passion, Motivate Others

Amy Poehler — Improv Comic or Sales Guru?

Can you guess which one is me? The Not-So-Obvious Characteristics a Sales Person Should Have Do you know who you look like? Yes, and 4,000 other people have told me…

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March 15, 2017 in Be Clear, Be Honest, Create Value, Inspire Ideas, Invoke Passion

Telltale Ten Does Tech

If you read my Telltale Ten regularly, you know that I like to write about a bunch of random things like buying travel accessories at the Dollar Store, or how…

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March 6, 2017 in Be Genuine, Have Fun, Invoke Passion, Motivate Others

I Know Something You Don’t Know. Wanna Know?

Bet you didn’t know…Sam Ashburner, one of SoapBox’s Project Managers, once worked at The Price is Right. His job was to warm up the crowd. Get to Know Your Staff…

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February 28, 2017 in Be Clear, Be Honest, Be Reasonable, Invoke Passion

The Honeymoon is Over…

If you are a regular reader of the Telltale Ten, then you probably caught Jacqueline’s New Year’s Eve post about how she doesn’t believe in New Year’s Resolutions. While I…

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February 14, 2017 in Be Genuine, Have Fun, Invoke Passion, Take Risks

Top Ten Most Ridiculous Respondent Email Addresses

When I talk about what I do for a living I sometimes say that I am in the business of  buying and selling people. This statement sometimes causes shock and…

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February 7, 2017 in Be Genuine, Invoke Passion, Motivate Others

Balance: Not Just for Acrobats and Accountants

In a recent conversation with a friend (the paid professional kind), it was pointed out to me that many of the personality traits that serve me well, also can work…

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January 30, 2017 in Be Honest, Have Fun, Invoke Passion, Motivate Others

Treadmills, and Yoga and Slides…Oh My!

Chyla is our new Social Media Marketing Intern. While I’m out here at SampleCon debating the future of sample, someone decided it would be a good idea to leave her…

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January 25, 2017 in Be Genuine, Be Honest, Be Reasonable

When Life Kicks You in the Ass

Five Things I’ve Learned We have all gotten our butts kicked at one time or another by life. It is inevitable. Things just simply don’t always go as planned. Sometimes,…

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January 17, 2017 in Create Value, Invoke Passion, Motivate Others


Sometimes, as a mentor, you have to repeat yourself.  This #DoubleTakeTuesday, let’s rewind to this time last year when I was talking about mentors, peers, and the 33% rule. Has…

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January 10, 2017 in Be Reasonable, Create Value, Inspire Ideas

Accessories to Make Your Traveling Life Easier — All From the Dollar Store!

My awesome outfit I wore for my Dollar Store Theme Party requiring all attire be purchased from the Dollar Store (yes, even the shoes). And the fly swatter in the…

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January 3, 2017 in Have Fun, Inspire Ideas, Invoke Passion, Motivate Others

And the Winner is … Not Me!

It’s Not a Popularity Contest (But if it Were, These 10 Blogs Would Be the Mean Girls) Around this time of year, it’s hard to avoid the ubiquitous Top Ten…

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December 27, 2016 in Create Value, Inspire Ideas, Invoke Passion

My NYE Ritual — Review, Reflect, Write

I am not a believer in New Year’s Resolutions. I think most people set unrealistic resolutions, become short-term crazy fanatics, slip, get back on it and then just fall off…

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December 20, 2016 in Be Genuine, Create Value, Inspire Ideas

Maintain Tradition or Simplify?

Why Can’t I Give These Things Up? Hand addressing Christmas Cards I have seen the demise of the postal Christmas Card for many years. It seemed to start with the…

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December 13, 2016 in Be Genuine, Create Value, Invoke Passion, Motivate Others

Thank You Mom

Adolfo Moran (this week’s guest blogger) joined SoapBox as a project manager in our first year. His height, stature, quiet (and I mean very quiet nature) coupled with his long,…

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December 6, 2016 in Be Clear, Be Genuine, Be Honest, Inspire Ideas, Motivate Others

She Let Go

Sometimes life becomes overwhelming. It may be everyday stress, loss of a loved one, injury, illness, or even something as simple as a flat tire. Most of us don’t have…

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November 29, 2016 in Have Fun, Inspire Ideas, Take Risks

Give This, Not That

An Entrepreneur’s Guide to Experience Gift Giving It’s the holiday season and America’s quest to buy more crap is at an all-time high. This is a breakdown of 2016 holiday…

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November 22, 2016 in Be Genuine, Have Fun, Inspire Ideas

Lazy and Genius Had a Baby

Easy Food Prep Tips from Someone With No Free Time While many Americans are running around committing countless hours to prepare a single meal of thanks, it seems as appropriate…

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November 15, 2016 in Have Fun, Inspire Ideas, Motivate Others

Should Researchers Be Living the Hashtag Life?

Adding a special SoapBox twist to the #mannequinChallenge 😊😊😊 What pose will you be doing in your #challenge #video? . . . #work #working #officeFun #officeHijinks #behindTheScenes #frisbee #juggling #fighting…

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November 8, 2016 in Have Fun, Invoke Passion, Motivate Others

What Do Embarrassment, Fun and Ridiculousness Have in Common?*

  “If you have a great team dynamic, it makes every single person on the team better. If you don’t, it makes everything a drag.” — Jack Dorsey, Twitter Co-founder…

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October 25, 2016 in Be Honest

52 Weeks of Random. Or not..

Happy Birthday Telltale Ten! It’s been 52 weeks since I committed to sharing my zany life and work adventures on the blog. I have managed to amuse myself, sometimes…

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October 18, 2016 in Be Clear, Be Reasonable, Inspire Ideas, Take Risks

Indecision – The Evil Accomplice of Procrastination

in·de·ci·sion ˌindəˈsiZH(ə)n/ noun the inability to make a decision quickly. in·de·ci·sion   I am not a procrastinator by nature. I typically move fast and can’t stand to leave things undone….

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October 11, 2016 in Be Genuine, Have Fun, Motivate Others, Take Risks

Trade Show Tricks … And Treats!

You’ve heard of “Take-Your-Kid-to-Work Day,” but what about “Take-Your-Marketing-Director-to-a-Trade-Show Day?” Although I’ve been involved in planning SoapBoxSample’s trade show presence for the past several years, it wasn’t until last month…

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October 4, 2016 in Be Reasonable, Inspire Ideas, Motivate Others

Work Out Road Show

  I love to workout. I am one of those annoying people who talks about it, takes pictures doing it, and of course, broadcasts my workout accomplishment of the day…

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September 27, 2016 in Be Honest

Pawn it Off – Do Less and Grow More

  A key component to maintaining your sanity is knowing when you’re approaching your breaking point. Get ahead of the meltdown by “pawning it off.” No, I don’t mean taking…

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September 20, 2016 in Be Clear, Be Genuine, Be Honest, Be Reasonable

HALT — Stop, In the Name of Love

  In our business and personal lives, we have to undoubtedly deal with confrontation – both planned and unplanned. It may be in person, telephonically, electronically or even telepathically (that…

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September 13, 2016 in Be Honest, Have Fun, Take Risks

Sane September Week 2 – Encourage Random Acts of Weirdness [AKA Fun]

As we head into that last month before the craziness of fourth quarter, we thought it would be fun to share some tips to Stay Sane in September. Last week…

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September 6, 2016 in Have Fun, Inspire Ideas, Invoke Passion, Motivate Others

Sane September — 4 Tools to Bust Burnout

Before robots take over the workplace, most of us still have to work with our fellow humans, whether we like it or not. Unlike robots, humans need help to stay…

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August 30, 2016 in Be Reasonable, Take Risks

Let It Go – Helpful Advice, Not Just an Annoying Song

My daughter, Antonella, is going to start 5th grade tomorrow. Every year for the first day of school we take a picture. We stand in front of the same tree,…

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August 23, 2016 in Be Clear, Be Honest, Motivate Others

Mean What You Say and Say What You Mean…or Don’t

Your Guide to Interoffice Communication After 20+ years in business, I’ve gotten pretty good at reading between the lines, and no I don’t mean when people are giving me the…

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August 16, 2016 in Be Genuine, Be Honest, Have Fun

4 Survival Tips – Staying Sane with an Insane Boss

Most of us, at one time or another, have dealt with a difficult boss. Some of us have experience with a boss that is outright insane. The insanity can be…

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August 9, 2016 in Be Genuine, Be Honest, Create Value, Take Risks

The Real Real of an Entrepreneur

14 Floundering Founder Moments   The day you fire the person you thought would save the day. You know the one you paid double the budget for because you were so…

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August 2, 2016 in Be Honest, Be Reasonable, Take Risks

So You Want to Be the Boss?

Here is an in-the-moment, truthful look at what being the Boss means on an average Tuesday night in July. It is 10:09 PM and I have 2742 unread emails. I…

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July 26, 2016 in Be Honest, Inspire Ideas, Take Risks

Phone Licking — Weird or Innovative?

Introduction For the last three weeks, we’ve been posting blogs about Millennials, Gen X, Gen Y, and Gen Z. What makes each generation unique and how can we understand them…

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July 19, 2016 in Create Value, Inspire Ideas, Motivate Others

YouTube is the New BoobTube

The Trilogy is Ending Is Online Video the Most Important Cultural Force Since the Motion Picture? Part 3 Ok,Ok,Ok. I get that we keep talking about this. My secret hope…

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July 12, 2016 in Create Value, Have Fun, Inspire Ideas, Invoke Passion

Is Online Video the Most Important Cultural Force Since the Motion Picture? Part 2

True or False – I have a 9-year-old daughter who has no clue what I do for a living. That would be true. Despite basically living and breathing SoapBox for…

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July 7, 2016 in Create Value, Have Fun, Invoke Passion, Take Risks

Is Online Video the Most Important Cultural Force Since the Motion Picture?

The world has gone mad over Millennials. In the pursuit to understand this misunderstood generation, the problem has expanded to GenY. Who are these people? What makes them tick? What…

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July 6, 2016 in Be Genuine, Be Honest, Have Fun

That Awkward Moment When…

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June 28, 2016 in Create Value, Inspire Ideas, Invoke Passion, Take Risks

Save Your Apple — No Teacher’s Pets Here

What I love: positive people. What I hate: insincere people. If you agree with everything I say, eventually I’m going to catch on that you’re telling me what I want…

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June 21, 2016 in Be Genuine, Have Fun, Invoke Passion

What Do Waffles, Luna Bars and Diet Coke Have in Common?

Why Traditional Interviewing Questions Don’t Give You the Full Picture I’ve done hundreds of job interviews over the years. In my opinion, that is hundreds too many. I don’t like…

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June 14, 2016 in Be Honest, Be Reasonable, Take Risks

A COO’s Report Card

Accountable [a-kown-ta-bel ] noun The readiness to have one’s actions, judgments, and failures to act to be questioned by responsible others; to explain why deviations from the reasonable expectations of…

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June 7, 2016 in Be Genuine, Inspire Ideas, Motivate Others

The Healing Power of a Get Well Video

I was recently asked to speak at the NorthWest MRA Conference on Authentic Leadership. This is the kind of speaking gig I absolutely love. I am giddy with passion for…

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May 31, 2016 in Be Genuine, Create Value, Have Fun

Don’t Let Business Get Personal – I Disagree

This past weekend I had the privilege of attending the wedding of Mike Chavarria, SoapBox’s Director of Business Development. The entire event was perfectly, perfect. This was NOT an obligatory…

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May 24, 2016 in Be Clear, Be Honest, Be Reasonable

Back to Basics

My injury and health recovery over the past 19 months has had its ups and downs. Some days are good; some days are not so good. I have also had…

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May 17, 2016 in Be Genuine, Be Reasonable, Take Risks

I Ran Out of Gas. Literally. True Story

I ran out of gas today. Like for real. Car on the side of the road, would not move. It wasn’t like I didn’t have any warning. My tank was…

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May 9, 2016 in Be Honest, Have Fun, Take Risks

Millennials – They Don’t Suck

Why is everyone talking about millennials? Who they are (who they aren’t), what they do (or don’t do), why they suck (or are great), why they are self-entitled (or hard workers)…you get…

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May 3, 2016 in Create Value, Inspire Ideas, Take Risks

You Have 30 Seconds to Sell Me This Pen

I’m not a “Where do you think you will be in five years?” kind of interviewer. I don’t really care. Ideally, if the candidate ends up coming to work at…

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April 26, 2016 in Motivate Others

Every Day May Not Be Good…

…but there’s something good in every day. Jacqueline is taking a short break this #Telltaletuesday, but don’t worry, she’ll be back next week. She and her family were involved in…

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April 19, 2016 in Inspire Ideas

2016. The Year of _________________

I am a firm believer in the power of starting over —  even multiple times in a single day.  I also realize that a big chunk of people rely on…

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April 11, 2016 in Create Value

No Budget Isn’t an Excuse for No Brains

6 Lessons on Marketing a Startup with a Shoestring Budget As an entrepreneur, I crave endorphins – I love the way they make me feel. I am a straight up... Read More
April 5, 2016 in Be Reasonable

Be Reasonable

adjective: reasonable rea·son·a·ble ˈrēz(ə)nəb(ə)l/ (of a person) having sound judgment; fair and sensible. Reasonableness is probably one of the most important, yet least recognized traits in great humans. Do you... Read More
April 4, 2016 in Be Honest, Create Value

Hilarious Early SoapBox Ads

There are two amazing things about these ads. One is that I'm fairly sure the designer did not know what our company did. I think she thought we were a... Read More
March 29, 2016 in Create Value

The Power of Mental Grit

Grit /ɡrit/ courage and resolve; strength of character Being educated, street smart, skilled and trained may get you far in life. Those qualities may help you achieve your desired level... Read More
March 21, 2016 in Create Value

Stop the Insanity — 8 Tips to End Meeting Madness

Have you ever attended a bad meeting? If your answer is no, you probably haven’t been to enough meetings. Learning how to lead a good meeting will increase your chances... Read More
March 15, 2016 in Motivate Others

Empower is an Action Verb

    “As we look ahead into the next century, leaders will be those who empower others.” — Bill Gates I believe in attraction rather than promotion. Pave the way…

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March 8, 2016 in Be Genuine

Be Genuine

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March 1, 2016 in Have Fun

Bizarre Client Requests

If you have been in the Market Research Industry for any length of time, you have likely seen, or at the very least heard of, some pretty insane client requests….

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February 26, 2016 in Inspire Ideas

Straight Outta Compton – Straight Up Inspiration

I am a super passionate person. When I get pumped up about something, I really get pumped up. Call it temporary insanity, if you will, but I find inspiration in…

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February 23, 2016 in Create Value

Top Ten Takeaways From SampleCon 2016

It’s been almost a month since SampleCon 2016 came to a close. We broke records this year with attendance topping 200 people, representing close to 90 different companies – and…

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January 29, 2016 in Invoke Passion

The 33% Rule

Has anyone ever heard of the 33% rule? It basically states that 33% of your time should be spent with mentors (people that challenge you), 33% with your peers (those…

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January 13, 2016 in Take Risks


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December 21, 2015 in Be Reasonable

Dam Roadblocks

“Swim, said the Mommy fishy, swim if you can”……. I loved to run and race. It had become a mental, physical and social outlet for me. After a car accident,…

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December 21, 2015 in Inspire Ideas


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December 18, 2015 in Invoke Passion


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December 18, 2015 in Motivate Others

My Friends Are Cooler Than Your Friends

Guilty by association got me in a lot of trouble during my teen years. These days, I am lucky enough to be friends with some pretty freaking amazing peeps. On…

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December 17, 2015 in Have Fun

Seeing Double – Endurance Racing and Entrepreneurship

  I recently completed my first 50 (actually 53) road bike race. It was POURING rain and super cold. After 5 hours of biking in the rain, it’s like there…

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December 10, 2015 in Motivate Others

Make My Mark

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December 7, 2015 in Create Value

The Birth of the Telltale Ten

  I LOVE the idea of building companies from scratch and I LOVE people. The company isn’t just products and services – it’s the people. I am not a believer…

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December 1, 2015 in Be Genuine

Be Emotional

 I often hear things like “there is no room for emotions in business.”  Uhhh really? I think not. Emotions are human. We are humans (at least most of us). Emotions…

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November 15, 2015 in Be Genuine

Being Blunt

People may be taken aback by my bluntness initially but I think once they get used to it, they enjoy it because they know I am always telling the truth,…

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October 28, 2015 in Be Honest

How CrossFit Saved My Life

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January 30, 2015 in Invoke Passion

Get Well Video From My Staff

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