This may come as a shock to some of you, but I can be competitive. Like, super competitive. I recently made it a competition with our VP of Operations to see who could get to my boss’s office the fastest. Not kidding. Competitive people tend to gravitate toward other competitive people.
My friend Ashley Seeger (who was featured in one of the first Telltale Ten BLOGs, My Friends Are Cooler Than Yours) embodies that trait like no other. After a crazy ACL injury and a few other life events, Ashley made the decision to focus on her business full-time. She leveraged her growing boot camp and class groupies, and recently opened up her own gym and training facility called Becoming Badass. As a startup leader, I can tell you that being competitive can help you succeed. (Being a little bit crazy is helpful too.) Ashley is learning to take her race mentality, and apply it to growing her business. Oh, and she decided to take on a bikini competition, a 24-hour endurance race in Australia, and compete in World’s Toughest Mudder (among some Spartan and Ragnar races) all during her first year of business. Ashley shares a few key tips on competition in this week’s Telltale Ten.
Competition – The Great Motivator (and Wannabe Distractor)
By Ashley Seeger
If you’re an entrepreneur or small business owner, you know that there is competition on every corner. The stressors that come with opening a new business can be intense. Keeping up with your competition can be one that eats at you. For me, competition comes in a lot of different forms — competition with myself, competition with things in my life that are vying for my attention and competition from other businesses. Competition motivates us to do more, do better and grow as a business. If we were the only one doing the “thing” why would we need to improve? Instead, competition forces us to do our best. It can also derail us and cause us to lose focus if we don’t channel it correctly. Here is how I use competition to motivate me instead of distract me.
1. Master your trade. What are you good at? What is your passion?
Keep your focus on what YOU are good at. What do you love the most? What is your unique value proposition? What is special about you or your business that others cannot easily replicate? When looking at your competition you may be tempted to veer from your lane into what they are doing. But ask yourself – what are you a master at? Do you find your passion or expansion opportunities in competitive offerings? If not, then stay in your lane. Instead of trying to be a jack-of-ALL-trades, how can you improve what YOU do?
2. Don’t waste time or energy worrying about the others.
In other words, mind your own business. Literally and figuratively. Instead of worrying that others are going to do more, be better etc., use that energy for your own business. Once you have identified what is working for you, set a plan to improve what you already do. How can you be the BEST at what YOU do? Figure it out and then DO IT! Have integrity and take pride in what you do. You cannot control what your competition is doing. You also can’t be blind to it. This is a balancing act. Be mindful of the landscape, industry, trends, direct and indirect competition. But don’t be obsessed with it – and definitely don’t try to just copy it. Be aware of your surroundings and competition, continuously try to improve what you do and don’t let the competition be a threat, let the competition motivate you to be the best.
3. Leverage what you know, but don’t rely on today’s skills to get you through tomorrow.
Entrepreneurs need to always be learning, seeking more info, and getting out of their comfort zone. Just like on the race course, you have to know your competition’s strengths and weaknesses. You also have to train and be coachable. If you are not willing to learn new things, or accept advice from others who know things you don’t, you will likely fail. I am an athlete. I have always been an athlete. I am a coach. I am a good coach. Running a business is TOTALLY new to me. If I don’t embrace what I don’t know, and seek it, my competition may prevail regardless of how good of an athlete or coach I am. I have to find and recognize my weakness and then go after it!
If you want to check out all the badass things Ashley does, check out her website at www.becomingbadass.me. For someone new to business, she sure has mastered marketing and branding. It rocks. Truthfully I am jealous. You can follow her Badass adventures on social media at [Insta: @_ashleyseeger, YouTube: Ashley Seeger, Facebook: Ashley Seeger]. Oh, and to the tune of getting out of her comfort zone and delving more into the “business side” of running a business, she just joined LinkedIn! You can connect with her here where she will be posting her BLOG, news, making connections and learning new stuff.
There is a sign hanging in her facility that reads “Do Only Difficult Things” – that pretty much sums up entrepreneurship.