The Healing Power of a Get Well Video

I was recently asked to speak at the NorthWest MRA Conference on Authentic Leadership. This is the kind of speaking gig I absolutely love. I am giddy with passion for SoapBox and our unique culture that is built from the inside out.

Shortly after my family and I were in a head on collision, I received a video from the staff. It was touching, personal, funny and uplifting. It really, really demonstrated the pure awesomeness of SoapBoxers. Despite the fact that I was MIA, the staff huddled together and did whatever it took to keep things moving forward. We were just barely over two years old at the time. Not only did they kick butt, but we grew by more than 50% in 2015.

Check out a highlight reel of the video here:

I do not believe that culture is made up of Perks, Work Schedules and Events. I do believe these things help to foster and emphasize the culture but to me, the real elements are:

  • Environment – The energy, buzz, layout and style of the room. Even the décor and “feeling” you get when you enter the room. At the risk of sounding too “hipster” it is the vibe.
  • Mindset – This drives how people respond versus react, problem solve versus blame, take ownership versus just being a participant.
  • Covenant – A two way, mutually beneficial agreement around attitudes and beliefs that drive the company, and the individuals forward. This goes both ways – top, down and down, up.

I could talk about fostering culture ALL day (and night). It is what drives me each day. It is what I love most about being an entrepreneur.

The original video is 8 minutes of pure awesomeness. If you’d like to view the full video, you can click here.

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